key principals of effective business communication
Importance of effective
communication
• Ensuring accuracy and speed in
duties. • Developing good relationships
. • Motivating, empowering and
consulting with employees.
• Persuading staff and clients to
follow an idea. • promoting
self-expression.
The Communication
process
Harold Lasswell's communication process -
Who? Says What? To Whom? In What
Channel? With What Effect?