In the early 1990's copyright
campaigns were at an all time
high, as the piracy industry was
just starting to boom.
Campaigns were soon created
for example the picture below
is from the campaign: Beware
of illegal video cassettes!
As piracy has grown more popular, campaigns have had to expand their
platforms. For example, websites have been made especially for
copright campaigns, facebook pages are crate and the use of cinema and
TV adverts are still widely popular. Leaflets and posters are also used as
well.
In 2000's, illegally
downloading DVD's began
to take the country by
storm, growing very
popular. Campaigns to try
and combat this were also
made: Don't Touch The Hot
Stuff, You wouldn't steal a....,
Never Know What and
Knock of Nigel. The clips
which the campaign
produced were soon shown
in cinema's and were
regularly broadcasted as
adverts on television.
The lastest movement for copright, is the
campaign called; Moments Worth Paying for,
which uses film trailers to help promote that
paying for films is far better than downloading
them illegal. Campaigns for copyright are
frequently being created, to try and promote the
negatives of piracy and help to slowly stop it.
As well as expanding
platforms, campaigns are
also being to use: same
people, same slogan, same
contact information, same
company, same
message/aim, interactive
platforms, references to
social media.