66. People Expect Online Interactions
to Follow Social Rules
There are unspoken rules in social interaction - if someone you know comes up to you and starts a conversation, the rule would be to respond.
We expect our online interactions to work the same way - if a website is not responsive or asks us too much personal information too soon, it is like a person doing that in real life.
When designing a product or website, take the time to think about how a person will really interact with it, like it was a human too.