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1658873
Marktforschung & Statistik
Description
Mind Map on Marktforschung & Statistik, created by splitty_17 on 17/11/2014.
Mind Map by
splitty_17
, updated more than 1 year ago
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Created by
splitty_17
over 9 years ago
19
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Resource summary
Marktforschung & Statistik
Untersuchungsbereiche
Marktanalyse
Imageforschung
Marketingforschung
Trend-Branche-Motivforschung
Qualitative & Quantitativ
- Vorlieben / Verhalten / Evt
Kennzahlen / "Nasenzahl"
Methoden
Primärforschung
Befragung / Experimente / PzuP
Persönlich / Telefonisch / Schriftlich / Online (E) oder Gruppen
Sekundärforschung
Interne Quellen / Externe Quellen
Reklamationen / Kundensupport / CRM
Fragearten
Offen / Geschlossene / Alternative / Seletive
Kontroll / Filter / Text
Ziegruppe
Graphisch / Marktspezifisch / Beragungspezifisch
Forschungsprozess
1. Primäre Info Beschaffung / 2. Aufarbeitung / Umsetzung
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