Business 1.1

Description

1.1 Meeting Customer needs - The Market - Market Research - Market Positioning
Lucy-Jayne Murphy
Mind Map by Lucy-Jayne Murphy, updated more than 1 year ago
Lucy-Jayne Murphy
Created by Lucy-Jayne Murphy almost 6 years ago
248
0

Resource summary

Business 1.1
  1. 1.1 The Market
    1. Competition
      1. Effects of Competition
        1. Business
          1. Loss of customers
            1. Constant innovation
              1. Decrease price = less profit
                1. Bigger businesses = kill off smaller ones = market leader
                  1. Better products
                  2. Customer
                    1. More choice / variety
                      1. Lower prices
                        1. Better quality
                          1. Negotiate better deals
                        2. Direct / Indirect
                          1. Direct
                            1. Produce similar products that appear to the same group of consumers
                            2. Indirect
                              1. Make or sell products that are slightly different, but target the same group of customers and serve the same need
                        Show full summary Hide full summary

                        Similar

                        BUSS1
                        Sophie Davis
                        The skills needed to be a successful entrepreneur
                        Rosie Wallis
                        How to Turn Business Failure into Business Success
                        Micheal Heffernan
                        Business Studies - AQA - GCSE - Business Studies Key Terms
                        Josh Anderson
                        3.2 Keywords - Meeting Customer Needs
                        Mr_Lambert_Hungerhil
                        Entrepreneur Skills
                        Alex Harvey
                        1 The Strategic Management Process
                        Luzelda Maré
                        4 Internal Environmental Analysis
                        Luzelda Maré
                        Business Studies Unit 1
                        emily.mckechnie
                        Unit 3 Business Studies
                        Lauren Thrower
                        3.1 Keywords - Marketing
                        Mr_Lambert_Hungerhil