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1729222
Price Elasticity of Demand
Description
A-Level Economics (Unit 1) Mind Map on Price Elasticity of Demand, created by juliasutton on 30/11/2014.
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economics
unit 1
a-level
Mind Map by
juliasutton
, updated more than 1 year ago
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Created by
juliasutton
almost 10 years ago
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Resource summary
Price Elasticity of Demand
A measure of the sensitivity of quantity demanded to a change in the price of a good or service
PED
Always negative
Due to the relationship between QD and Price
Ignore the minus sign to interpret
Types of PED
> 1
Good is very responsive
consumers respond to a change in price
Very elastic
< 1
Not very responsive
consumers don't respond to a change in price
inelastic
= 1
Unit elasticity
% change in price and QD are the same
= 0
Perfectly inelastic
Not responsive
A change in price has no impact on QD
Infinite
Very responsive
if price increases, demand disappears
Types of goods
Inelastic
Habit forming goods
cigarettes
Nescessities
elastic
any good with a substitute
Unit elasticity
A theory
Very unlikely
Total Revenue
All money recieved
Price X Quantity
If a good is elastic
A fall in price causes
A large rise in QD
Total revenue increases
Rectangle under graph
If good is inelastic
A fall in price causes
a proportionally smaller increase to PED
Total revenue decreases
Influences of PED
Luxury and necessity goods
Availability of Subsitutes
if substitutes are available
strong incentive to shift consumption
when price rises
product will be elastic
Proportion of income spent on product
if small, then PED will be inelastic
e.g. salt
If large, then PED will be elastic
Nature of product
Habit forming goods
If it is addictive
will be inelastic
e.g. alcohol
Durability of product
if it is long-lasting
elastic
can post-pone purchases
Furniture
if it needs to be replaces regularly
inelastic
e.g. milk
Length of time under consideration
takes time for consumers to adjust sending patterns
demand is more price elastic in the long run
Breadth of definition of a product
If a product is broadly defined
e.g. fruit
it is likely to be price inelastic
although if it is specific
apples
it is likely to be more elastic
Media attachments
PED (image/png)
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