1752739
Description
Mind Map by Johnson Buz, updated more than 1 year ago
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Created by Johnson Buz
almost 10 years ago
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Influences on Marketing Objectives
- Corporate Objectives
- Marketing objectives must not be in
conflict with corporate objectives
- Marketing objectives must not be in
conflict with corporate objectives
- Finance
- Availability of finance will directly affect
the scope and scale of marketing activies
- Availability of finance will directly affect
the scope and scale of marketing activies
- Human Resources
- Staff motivation impacts on
customer service and also the skill
levels of staff can enhance/limit what
the dept can achieve
- Staff motivation impacts on
customer service and also the skill
levels of staff can enhance/limit what
the dept can achieve
- Operations
- Capacity, productivity and quality all impact on marketing
- Capacity, productivity and quality all impact on marketing
- Economy
- Affects
demand
- Affects
demand
- Competitors
- Competitor responses can impact on
success of meeting objectives
- Competitor responses can impact on
success of meeting objectives
- Technological Change
- This could shorten product
lifecycles or create
opportunities for
innovation
- This could shorten product
lifecycles or create
opportunities for
innovation
- Social Political Change
- Legislation and change
in attitudes in society
will have an impact on
markets
- Legislation and change
in attitudes in society
will have an impact on
markets
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