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3.1 Why does a business seek international markets?

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Topic 1 of A2 Business Studies Edexcel Course
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3.1 Why does a business seek international markets?
  1. Push Factors
    1. Saturated Domestic Market
      1. Fierce Competition in the domestic Market
        1. Competition from Imports
          1. Product declining or mature stage of PLC
          2. Pull Factors
            1. Potential For Increased sales and profits
              1. Economies of Scale
                1. Risk Spreading
                  1. Global Sourcing
                    1. Increasing trade Liberalisation
                      1. Expending Trade Blocs

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