Who would be the audience for our media product and how we attracted them

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Mind Map on Who would be the audience for our media product and how we attracted them, created by Abbie Smyth on 29/01/2015.
Abbie Smyth
Mind Map by Abbie Smyth, updated more than 1 year ago
Abbie Smyth
Created by Abbie Smyth almost 10 years ago
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Who would be the audience for our media product and how we attracted them
  1. Mabel is a horror thriller appealing to a target audience of a young adult demographic - 15-25.
    1. Horror/thrillers appeal to both male and female audiences and a variety of social classes conventionally through the use of relateable characters and themes throughout the film.
    2. A key appeal for the audience of Thrillers is a character which the audience can relate and build a rapport to - in Mabel this is the female protagonist portrayed as weak and vunerable so that the audience gain an attachment towards her and her struggle.
      1. With in the thriller genre are many conventions that are also with in horrror - both of which contain fear, suspense mystery and a gloomy atmosphere. We made Mabel a horror thriller in order for it to appeal to a wider audience. Mabel feautres a sense of suspense and anticipation as the audeices awaits to watch and see how the story will unfold.
        1. Suspense and anticipation entices and attracts an audience as they feel compelled into how the storyline will unfold
        2. Traits of a perfect audience member: Someone into intrigue and mystery with a twist. The perfect audience member would like to figure things out for themselves. A person who likes an element of surprise.
          1. The audience will expect a film in the thriller genre to have suspense and tension running throughout. The Wikipedia page for the thriller genre also tells me that the audience will want to have ‘adrenaline-rushing’ moments, have ‘high level anticipation’ and will be expecting ‘plot twists’, ‘cliff hangers’ and ‘red herrings’ to be used a lot throughout the film. This will add to the tension and make the film become more developed and mind-blowing for the audience. As my title sequence will be a psychological thriller. In Mabel the audience can expect more emotional unstability, such as confusion as a theme. There will also be a sub genre of horror as this ties in well with the thriller and psychological thriller genres due to the dark themes that they all share. Horror films have very clear expectations for the audience. These include, being scared or startled, and playing on the audience’s ‘primal fears’.
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