19772737
Description
Mind Map by Andres Borja Carrero, updated more than 1 year ago
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Created by Andres Borja Carrero
almost 5 years ago
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Advantages of understanding the value
of intangible assets in a business
- Grant rights and generate income
- Cost reduction, productivity
increase and loss reduction.
- Customers use the products more
- Significant gain
- Significant gain
- Customers use the products more
- Cost reduction, productivity
increase and loss reduction.
- Types of capital
- Intellectual capital
- Human capital
- -Knowledge
-Innovations
-Abilities
- -Knowledge
-Innovations
-Abilities
- Human capital
- Structural capital
- -Patents
-Licenses
-Software
- -Patents
-Licenses
-Software
- Intellectual capital
- Protection of intellectual property.
- -Secure benefits for human
intelligence. -Recompensate
creativity and human effort.
-Value to employees
- -Secure benefits for human
intelligence. -Recompensate
creativity and human effort.
-Value to employees
- Methods to estimate the value
- The impact of intangible assets.
- -Relation between the
product and knowledge.
-Interpersonal relations
- -Managers and employees
-Employees and employees
-Employees, managers and
customers.
- Teamwork
- Success of a business
- Generate more profits
- Generate more profits
- Technical-scientific knowledge
- -Techniques applied
to employees.
-Patents and licenses
- Protection titles
- Avoid use, manufacture or sale
without consent
- Avoid use, manufacture or sale
without consent
- Protection titles
- -Techniques applied
to employees.
-Patents and licenses
- Technical-scientific experience
- -Manufacturing
knowledge
-Innovations
- -Manufacturing
knowledge
-Innovations
- Teamwork
- -Relation between the
product and knowledge.
-Interpersonal relations
- Split intangible assets
- Marketing
- Assets used to promote
products and services.
- Product brands or commercial designs
- Product brands or commercial designs
- Assets used to promote
products and services.
- Technologies
- -Intellectual property
right -Transfer of
knowledge
- -Intellectual property
right -Transfer of
knowledge
- Customers
- Customer knowledge
Contracts, supply,
advertising, license
agreements
- Customer knowledge
Contracts, supply,
advertising, license
agreements
- Artistic nature
- Works of art or creations.
- Works of art or creations.
- Marketing
- The impact of intangible assets.
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