2056589
Description
Mind Map by Sandra Reed, updated more than 1 year ago
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Created by Sandra Reed
almost 10 years ago
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Industry Rivalry - Bargaining power of
buyers
- Bargaining power of buyers
- Low differentiation in the
products of the company and
its competitors, for example
in the case of commodity
- Low switching costs for
the customer in the case
of a supplier change
- High availability of substitutes:
substitutes are available or customers
have sufficient knowledge of
alternative suppliers or materials
- High significance of the sale of
the company, which means the
purchasing volume of a customer
makes a high proportion of total
sales of the company
- Low impact of
the product on
cost position or
differentiation of
customers
- High customer concentration: Oligopolistic
(or even monopolistic) market structure at
the customer leaves the company little
alternative outlets and makes it easier for
customers to enforce low prices.
- High risk of backward integration: The
customer can credibly threaten to even
produce the corresponding products
- Low differentiation in the
products of the company and
its competitors, for example
in the case of commodity
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