FRANCHISES IN COLOMBIA, LEGAL REGULATIONS AND FEATURES

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• órganos de control

1. Franchising is a business model in which there is a contractual and commercial relationship between the owner of a trademark and an individual or group who wishes to use that identification in a business.
   1. Franchise classes
      1. Depending to the type of activity
         1. -industrial franchise -commercial franchise -production franchise -distribution franchise -service franchise -mixed franchise
      2. According to the franchisee-franchisor relationship
         1. - individual franchise - multiple franchise - regional franchise - master franchise - shareholding
      3. Depending on the location you have
         1. - corner franchise - shop in shop franchise - online store franchise
   2. Characteristics
      1. Among the characteristics of the franchise we find that it is sub-company, a copy of a company that is already approved and consolidated in the market previously. Something important within franchises is that the two figures, both the franchisee and the franchisor, are independent on a legal and financial level. The role of training franchisees is very important, because through this, complete and detailed company information is provided to start the activity, and lastly, one of the main characteristics is continued support for the franchisee, as well as monitoring and control.
   3. Advantages and disadvantages of the franchise
      1. - Among the advantages is that of becoming part of a business that has already been verified and profited by the franchisor, another is the power to share the know-how of the franchisor, there is also the guarantee of the prestige of the brand that it provides an acceptance and recognition at national and / or international level; also technical assistance and continuous training by the franchisor and advertising and marketing covered by the franchisor - As for the downsides, when you start a franchise the star-up cost is generally higher than what you pay when you start a business. The franchisees do not have absolute freedom in the decisions made in the management of the company, on the contrary, they are subject to the decisions made by the franchisor, it is also that periodically and according to the franchise contract, the franchisees will have additional costs in the operation of the business in accordance whit the provisions of the franchise agreement
   4. essential elements of a franchise
      1. The elements that determine the contractual relationship between the parties are: the FRANCHISER, who is the natural or legal person who owns their own brand and know-how, another is the FRANCHISEE, who is the natural or legal person who starts their business in association whit the franchisor. Another element is the BRAND, the business asset, the key, the identity. the KNOW HOW is one more element and it is the "know how", that is, the processes, systems and regulations of the brand and finally we find the legal CONTRACT that determines the relationship between the parties.
2. Some recognized franchises in colombia are: