Topic 3.1

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Mind Map on Topic 3.1, created by Beth Thornton on 24/04/2015.
Beth Thornton
Mind Map by Beth Thornton, updated more than 1 year ago
Beth Thornton
Created by Beth Thornton over 9 years ago
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Resource summary

Topic 3.1
  1. Marketing
    1. What is marketing? What does marketing mean?
    2. Market Research
      1. How is quantitive and qualitive research data collected? How can it be interpreted? How can reasearch data used to help decide on issues such as the appropriate marketing mix?
      2. Product Trial and repeat purchase
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