Copy and Edit

Brand resonance and the brand value chain

Description

Negocios Internacionales Mind Map on Brand resonance and the brand value chain, created by Pablo Camacho on 30/09/2020.
Pablo Camacho
Mind Map by Pablo Camacho, updated more than 1 year ago
Pablo Camacho
Created by Pablo Camacho about 4 years ago
90
0
0

Resource summary

Brand resonance and the brand value chain
  1. Brand Salience
    1. Product category structure
      1. Strategic implications
        1. Breadth and depth of awareness
        2. Brand performance
          1. Price
            1. Primary ingredients and supplementary features
              1. Product reliability, durability and serviceability
                1. Service effectiveness, efficiency and empathy
                  1. Style and design
                  2. Brand imagery
                    1. User imagery
                      1. Purchase and usage imagery
                        1. Brand personality and values
                          1. Brand history, heritage and experiences
                          2. Brand judgments
                            1. Brand Quality
                              1. Brand credibility
                                1. Brand consideration
                                  1. Brand superiority
                                  2. Brand Feelings
                                    1. Fun
                                      1. Warmth
                                        1. Excitement
                                          1. Security
                                            1. Social approval
                                              1. Self-respect
                                              2. Brand Resonance
                                                1. Behavioral loyalty
                                                  1. Sense of community
                                                    1. Attitudinal attachment
                                                      1. Active engagement
                                                      2. Brand building implication
                                                        1. Customers own the brand
                                                          1. Brand richness
                                                            1. Brand duality
                                                              1. No shortcuts

                                                              Media attachments

                                                              Show full summary Hide full summary

                                                              Want to create your own Mind Maps for free with GoConqr? Learn more.

                                                              Similar

                                                              Key Terms: Branding and Promotion
                                                              Heather Jones
                                                              Brand Innovation, Heritage Brands, Elasticity and Architecture
                                                              Madeline Briscoe
                                                              Branding and Corporate Identity Management
                                                              Snezha Hristova
                                                              Brand Management
                                                              Vera Schuster
                                                              Branding Strategy
                                                              Alex Millar
                                                              Brands, Segmentation, Targeting, Positioning, Setting Marketing Objectives, Marketing Planning
                                                              Madeline Briscoe
                                                              Nostalgia and Nation Branding
                                                              Madeline Briscoe
                                                              Luxury Brands
                                                              Madeline Briscoe
                                                              B2B Branding
                                                              Madeline Briscoe
                                                              Branding and advertising Brand Management
                                                              Alina Mironova
                                                              Customer-Based Brand Equity and Brand Positioning
                                                              Pablo Camacho
                                                              Browse Library