2672085
Description
Mind Map by pamelatinnelly, updated more than 1 year ago
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Created by pamelatinnelly
over 9 years ago
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Market
Research
- The Process.
- 1. Define The
problem
- 2.Specify Research process
- 3.Formulate
research proposal
- 4.Data Search
- 5 Research
Design
- 6. Collect Data
- 7. Research Conclusion
- 1. Define The
problem
- Types of
Research.
- Primary Research - Conducted
for a specific purpose
- Benefits, Reliable, up to date,
Variety of collection options
- Limitations - Expensive, Time
Consuming, Difficult to design
- Limitations - Expensive, Time
Consuming, Difficult to design
- Benefits, Reliable, up to date,
Variety of collection options
- Secondary Research - Data already
collected & available
- Benefits - Quick to obtain, Low Cost,
access to prior Analysis
- Limitations - May not be applicable, May not be
current/relevent, May not be impartial
- Limitations - May not be applicable, May not be
current/relevent, May not be impartial
- Benefits - Quick to obtain, Low Cost,
access to prior Analysis
- Primary Research - Conducted
for a specific purpose
- Rogan 2011 defines Market Research " The Systematic Collection &
Analysis of data that is relevant to a particular product or service
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