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27014435
CONSUMER BEHAVIOR
Description
Lo más relevante del comportamiento del consumidor
No tags specified
comportamiento consumidor
tarea
Mind Map by
Vannia Desiree Garcia
, updated more than 1 year ago
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Created by
Vannia Desiree Garcia
almost 4 years ago
3
0
0
Resource summary
CONSUMER BEHAVIOR
STUDY OF INDIVIDUALS,GROUPS OR ORGANIZATIONS.
APPLICATIONS
REGULATIVE POLITICS
THE EFFECTIVE REGULATION OF MANY PRACTICAL PF MARKETING THEY NEED A WIDE KNOWLEDGE
MARKET STRATEGIES
INFLUENCE CONSUMPTION PATTERNS
INDIVIDUALS INFORMED
MOST PEOPLE IN THIS SOCIETY DEDICATE MORE TIME TO CONSUMPTION THAN ANY OTHER ACTIVITY
MARKET STRATEGY
TARGET
EXPERIENCE
RESULT
MARKETING MIX
PRODUCT DISTRIBUTION
PRODUCT COMMUNICATION
PRODUCT PRICE
MARKET ANALYSIS
COMPANY
EVALUATE THE BUSINESS ASPECTS
FINCIAL SITUATION
MANAGEMENT SKILLS
PRODUCTION CAPACITIES
RESEARCH AND DEVELOPMENT CAPACITIES
CONSUMER
TO FIND
NEEDS
DESIRES
MARKET SEGEMTATION
IDENTIFY NEEDS
GROUP CUSTOMERS BY THEIR NEEDS
DESCRIBE EACH GROUP
SEGMENT SELECTION
MARKET STRATEGY
PRODUCT
ANYTHING THE TO MEET YOUR SATISFIE YOUR NEEDS
COMMUNICATIONS
SALES FORCE
PUBLICITY
PUBLIC RELATIONS
PRICE
THIS IS THE AMOUNT OF MONEY THAT MUST BE PAID TO GET THE DEED TO USE THE PRODUCT
DISTRIBUTION
HAVE THE PRODUCT AVAILABLE WHERE TARGET CAN BUY IT
RESULTS
POSITION OF THE PRODUCT IN THE MARKET
CONSUMER DESITIONS
CONSUMER DESITIONS
SERVICE
AUXILIARY ACTIVITIES
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