2824262
Description
Mind Map by Gabrielle Hamer, updated more than 1 year ago
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Created by Gabrielle Hamer
over 9 years ago
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Media Theory
- Manipulative theory
- This theory holds that mass media is controlled by an elite
that uses it with the sole purpose of preserving its own
position, and therefore submerges a radical agenda in
meaningless trivia.
- This theory holds that mass media is controlled by an elite
that uses it with the sole purpose of preserving its own
position, and therefore submerges a radical agenda in
meaningless trivia.
- Hegemonic theory
- According to this theory, those who work in the
media have a particular view due to their
education, age, social class etc. They therefore
write from a particular perspective, however
unconscious their bias might be.
- According to this theory, those who work in the
media have a particular view due to their
education, age, social class etc. They therefore
write from a particular perspective, however
unconscious their bias might be.
- Pluralist theory
- This theory states that what individuals choose to read and
watch from the wide range of media available is based upon
their own outlook and interests. The media, therefore, reflect
opinion rather than shape it, thereby reinforcing views that
the reader already has.
- This theory states that what individuals choose to read and
watch from the wide range of media available is based upon
their own outlook and interests. The media, therefore, reflect
opinion rather than shape it, thereby reinforcing views that
the reader already has.
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