28767620
Description
Mind Map by Felipe Alzate Gonzalez, updated more than 1 year ago
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Created by Felipe Alzate Gonzalez
almost 4 years ago
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JUEGO GERENCIAL
- UNIDAD 1
- The role and direction of human resources
- It is the set of activities that are carried out among a
certain group of people who rely on the performance of
various tasks for the same purpose, which is important
that this area is the most important because human
talent is the fundamental basis for a organization works
well, there is an efficient organizational climate, all the
rights of employees are taken into account, excellent
hiring, remuneration, vacation rights, receiving
incentives and keeping the work team motivated,
training is provided to acquire knowledge respecting the
roles of each. Economic efficiency: It includes the
achievement of objectives allows a production and
distribution of goods and services, higher performance,
better contribution to the collaborator. Social efficiency:
Allow the full satisfaction of the collaborator, which is
everyone's commitment to achieve a harmonious and
pleasant environment at work, generates greater
productivity, adaptability and quality in the product and /
or service.
- Eight major areas of responsibility
- Strategic management area: It is the responsibility of
directing the organization, directing strategically and
allowing decision-making in the implementation of
part of the objectives and strategies, it allows the
generation of employment, it is vital, for the rest of
the areas. Personnel administration area: It includes
the set of activities that are supported by business
administration and everything related, having clear
policies and operational support. Labor relations
area: It includes the management of the relationship
with the representatives of the collaborators,
negotiations, problem solving, social benefits,
organizational representation. Employment area:
Allows hiring management, having relation with the
labor market. HR management area: It refers to the
relationship between the employer and the
collaborator, it is the most important area of a
company, ensuring that there is an efficient
organizational climate environment for the
achievement of all objectives with th
- STRATEGIC DIRECTION
- It allows an analysis of business decision-making, taking as
an objective the study research in relation to the
technological, political, socio-economic, cultural, legislative
environment and the company, taking into account the
structure, processes and everything that relates to the
company .
- STRATEGIC DIRECTORATE OF HR
- It refers to the set of management measures that
allows greater effectiveness and efficiency in the
processes, through good practices in terms of
human talent, we find seven best human resources
practices: Job security. Selective hiring of personnel.
Teams whose basic principle is decision-making.
High remuneration, contingency organizational
results. Broad training. Reduction of distinctions and
obstacles of resources and materials of need. Active
participation of the company in general, financial
information and results.
- STRATEGY IN PRACTICE: THE
PROFESSIONAL GUIDE TO STRATEGIC
THINKING.
- Strategy is a high understanding of the importance
of knowledge, intuition and the human condition in
strategy, and understanding strategic responses,
whether they are appropriate or not, there is always
uncertainty, it all depends on our human behavior.
It is important to ask appropriate questions which
helps us in a social and business context.
- FORMULATION OF THE STRATEGIC QUESTION
- It is vital to ask the right questions, it is important
in strategic thinking, addressing high-level
problems and of primary need is they are
strategically for all organizations, it allows us to
address a competitive environment, it leads us to
achieve objectives.
- Es vital encontrar las respuestas
apropiadas para las preguntas que
constituyen las piedras angulares de la
estrategia. Las preguntas se deben tener
en cuando cambian las condiciones que
puedan perjudicar la capacidad de la
organización a la hora de competir.
- SITUATIONAL UNDERSTANDING AND STRATEGIC
DISCERNMENT
- Situational understanding deals with various perspectives in
management texts, relating positions between positivism and
the idea of reality in the external environment through
reasoning and objectivity and social constructionism, it is based
on reality through d the interpretation in relation to sensation,
reflection and intuition.
- STRATEGIC ANALYSIS
- The strategic management process: Strategic Analysis.
Analysis of the environment (external analysis): It allows to
detect the changes that occur in the environment, their
advantages or disadvantages Analysis of the company
(internal analysis): It allows a diagnosis of the organization,
such as the organizational culture, implies having knowledge
and a sense of belonging to the company, the SWOT diagnosis
external analysis: (opportunities and threats) Internal
analysis: (strengths and weaknesses) The strategic analysis
allows to have a balance in the organizational environment.
- FORMATION OF THE STRATEGY AND
EVALUATION OF THE STRATEGIC OPTIONS
- It is understood that organizations do not cling to just one way of
strategizing New base of wealth and creation of value: Each time they
find an expression in the form of intangible assets. New emerging
organizational form: It refers to new forms of organization through
new creations of value and wealth New rules of engagement: The
creation of value and wealth is based on technological advancement,
the internet.
- Mintzberg (2009). It proposes a classification
scheme for the formation of the strategy
includes basic steps for the institutionalized
mature company, the entrepreneurial, the
emerging and flexible and the professional.
- STRATEGY ORIENTED TO DISCERNMENT IN PERSPECTIVE
- It has been analyzed how strategic thinking
evolves from the formulation of a strategic
question and the construction of reality through
the appropriate analysis of the problems and the
insights about the analysis, the intuition in
response to the problems and how it reflects the
competitive context .
- ORGANIZATIONAL STRATEGIC MANAGEMENT
- This process allows organizations to be
proactive, it is the common benefit.
- This process allows organizations to be
proactive, it is the common benefit.
- ORGANIZATIONAL STRATEGIC MANAGEMENT
- It has been analyzed how strategic thinking
evolves from the formulation of a strategic
question and the construction of reality through
the appropriate analysis of the problems and the
insights about the analysis, the intuition in
response to the problems and how it reflects the
competitive context .
- STRATEGY ORIENTED TO DISCERNMENT IN PERSPECTIVE
- Mintzberg (2009). It proposes a classification
scheme for the formation of the strategy
includes basic steps for the institutionalized
mature company, the entrepreneurial, the
emerging and flexible and the professional.
- It is understood that organizations do not cling to just one way of
strategizing New base of wealth and creation of value: Each time they
find an expression in the form of intangible assets. New emerging
organizational form: It refers to new forms of organization through
new creations of value and wealth New rules of engagement: The
creation of value and wealth is based on technological advancement,
the internet.
- FORMATION OF THE STRATEGY AND
EVALUATION OF THE STRATEGIC OPTIONS
- The strategic management process: Strategic Analysis.
Analysis of the environment (external analysis): It allows to
detect the changes that occur in the environment, their
advantages or disadvantages Analysis of the company
(internal analysis): It allows a diagnosis of the organization,
such as the organizational culture, implies having knowledge
and a sense of belonging to the company, the SWOT diagnosis
external analysis: (opportunities and threats) Internal
analysis: (strengths and weaknesses) The strategic analysis
allows to have a balance in the organizational environment.
- STRATEGIC ANALYSIS
- Situational understanding deals with various perspectives in
management texts, relating positions between positivism and
the idea of reality in the external environment through
reasoning and objectivity and social constructionism, it is based
on reality through d the interpretation in relation to sensation,
reflection and intuition.
- SITUATIONAL UNDERSTANDING AND STRATEGIC
DISCERNMENT
- Es vital encontrar las respuestas
apropiadas para las preguntas que
constituyen las piedras angulares de la
estrategia. Las preguntas se deben tener
en cuando cambian las condiciones que
puedan perjudicar la capacidad de la
organización a la hora de competir.
- It is vital to ask the right questions, it is important
in strategic thinking, addressing high-level
problems and of primary need is they are
strategically for all organizations, it allows us to
address a competitive environment, it leads us to
achieve objectives.
- FORMULATION OF THE STRATEGIC QUESTION
- Strategy is a high understanding of the importance
of knowledge, intuition and the human condition in
strategy, and understanding strategic responses,
whether they are appropriate or not, there is always
uncertainty, it all depends on our human behavior.
It is important to ask appropriate questions which
helps us in a social and business context.
- STRATEGY IN PRACTICE: THE
PROFESSIONAL GUIDE TO STRATEGIC
THINKING.
- It refers to the set of management measures that
allows greater effectiveness and efficiency in the
processes, through good practices in terms of
human talent, we find seven best human resources
practices: Job security. Selective hiring of personnel.
Teams whose basic principle is decision-making.
High remuneration, contingency organizational
results. Broad training. Reduction of distinctions and
obstacles of resources and materials of need. Active
participation of the company in general, financial
information and results.
- STRATEGIC DIRECTORATE OF HR
- It allows an analysis of business decision-making, taking as
an objective the study research in relation to the
technological, political, socio-economic, cultural, legislative
environment and the company, taking into account the
structure, processes and everything that relates to the
company .
- STRATEGIC DIRECTION
- Strategic management area: It is the responsibility of
directing the organization, directing strategically and
allowing decision-making in the implementation of
part of the objectives and strategies, it allows the
generation of employment, it is vital, for the rest of
the areas. Personnel administration area: It includes
the set of activities that are supported by business
administration and everything related, having clear
policies and operational support. Labor relations
area: It includes the management of the relationship
with the representatives of the collaborators,
negotiations, problem solving, social benefits,
organizational representation. Employment area:
Allows hiring management, having relation with the
labor market. HR management area: It refers to the
relationship between the employer and the
collaborator, it is the most important area of a
company, ensuring that there is an efficient
organizational climate environment for the
achievement of all objectives with th
- Eight major areas of responsibility
- It is the set of activities that are carried out among a
certain group of people who rely on the performance of
various tasks for the same purpose, which is important
that this area is the most important because human
talent is the fundamental basis for a organization works
well, there is an efficient organizational climate, all the
rights of employees are taken into account, excellent
hiring, remuneration, vacation rights, receiving
incentives and keeping the work team motivated,
training is provided to acquire knowledge respecting the
roles of each. Economic efficiency: It includes the
achievement of objectives allows a production and
distribution of goods and services, higher performance,
better contribution to the collaborator. Social efficiency:
Allow the full satisfaction of the collaborator, which is
everyone's commitment to achieve a harmonious and
pleasant environment at work, generates greater
productivity, adaptability and quality in the product and /
or service.
- The role and direction of human resources
- UNIDAD 2
- Business Marketing
- MARKET PRINCIPLES
- Marketing, economics and business: Marketing is a
discipline that allows planning, setting prices, promoting
and distributing the provision of services and the
development of products, the process of planning and
executing the price, promoting the distribution of ideas, for
the satisfaction of people's objectives and the
organizations, The social and administrative process is
obtained what is wanted and needed through the products
and / or services.
- El ciclo circular de la economía The circular cycle
of the economy
- It refers to the exchange of resources such
as salary, interest by law, investments
among others, companies with the
acquired resources can develop products
and offer services and there is a
commercial transaction, the circular way
allows the economy to work, it depends on
regulation of the system either for taxes,
health services, security, public registry,
education, subsidy for public services,
roads, telecommunications, etc.
Marketing's mission is to make the system
work.
- SEGMENTATION, NEEDS AND TRENDS
- Marketing segmentation is the
division of the total heterogeneous
market related to the product and /
or service, it is divided into small
groups and subgroups, it is
important to know the needs of
people, making a marketing plan
will make the use of resources
more efficient and to be able to
compete in an organizational world
in constant change, when
segmenting a market, the following
must be taken into account:
- THE PRODUCT
- It is a good or service that satisfies the customer's need.
Each product has a life cycle. Stages of products
Development stage: Research and design the product.
Introduction stage: Low sales, high costs, high prices, low
net profits, few competitors, great distribution, promotion
and advertising efforts. Growth stage: rapid growth, good
profits, precise lows, increased competitors, advertising,
improvements, production methods. Stabilization or
maturity stage: Increase and decrease in sales, changes in
the product, the segmented market, brand loyalty,
advertising and promotion, difficult situation.
Obsolescence or decline stage: decrease in sales, number
of competitors, promotion efforts, decrease in points of
sale, effective strategies, lower prices.
- THE PRICE
- The price-utility relationship is like a
balance on one side is the price of the
product and on the other side the utility
and service.
- COMMUNICATION
- Marketing communication is
made up of advertising, sales
promotion, public relations,
and personal selling.
- THE SALE
- It is the purpose of every business
that is able to sell products and
services The stages of the sale:
- DISTRIBUTION
- In relation to the product in the market there
are three types: exclusive, selective and
massive or intensive distribution.
- INVESTIGACION DE
MERCADOS
- SUCCESSFUL SALES MANAGEMENT: METHODS,
SECRET STRATEGIES TO LEAD SALES TEAMS TO
SUCCESS
- Profile and main tasks of a sales
manager Great salespeople have great
oral skills, know the necessary
techniques, effective communication in
writing and digitally, know how to listen,
they have better organization and
perform their functions among other
skills.
- Profile and main tasks of a sales
manager Great salespeople have great
oral skills, know the necessary
techniques, effective communication in
writing and digitally, know how to listen,
they have better organization and
perform their functions among other
skills.
- SUCCESSFUL SALES MANAGEMENT: METHODS,
SECRET STRATEGIES TO LEAD SALES TEAMS TO
SUCCESS
- INVESTIGACION DE
MERCADOS
- In relation to the product in the market there
are three types: exclusive, selective and
massive or intensive distribution.
- DISTRIBUTION
- It is the purpose of every business
that is able to sell products and
services The stages of the sale:
- THE SALE
- Marketing communication is
made up of advertising, sales
promotion, public relations,
and personal selling.
- COMMUNICATION
- The price-utility relationship is like a
balance on one side is the price of the
product and on the other side the utility
and service.
- THE PRICE
- It is a good or service that satisfies the customer's need.
Each product has a life cycle. Stages of products
Development stage: Research and design the product.
Introduction stage: Low sales, high costs, high prices, low
net profits, few competitors, great distribution, promotion
and advertising efforts. Growth stage: rapid growth, good
profits, precise lows, increased competitors, advertising,
improvements, production methods. Stabilization or
maturity stage: Increase and decrease in sales, changes in
the product, the segmented market, brand loyalty,
advertising and promotion, difficult situation.
Obsolescence or decline stage: decrease in sales, number
of competitors, promotion efforts, decrease in points of
sale, effective strategies, lower prices.
- THE PRODUCT
- Marketing segmentation is the
division of the total heterogeneous
market related to the product and /
or service, it is divided into small
groups and subgroups, it is
important to know the needs of
people, making a marketing plan
will make the use of resources
more efficient and to be able to
compete in an organizational world
in constant change, when
segmenting a market, the following
must be taken into account:
- SEGMENTATION, NEEDS AND TRENDS
- It refers to the exchange of resources such
as salary, interest by law, investments
among others, companies with the
acquired resources can develop products
and offer services and there is a
commercial transaction, the circular way
allows the economy to work, it depends on
regulation of the system either for taxes,
health services, security, public registry,
education, subsidy for public services,
roads, telecommunications, etc.
Marketing's mission is to make the system
work.
- El ciclo circular de la economía The circular cycle
of the economy
- Marketing, economics and business: Marketing is a
discipline that allows planning, setting prices, promoting
and distributing the provision of services and the
development of products, the process of planning and
executing the price, promoting the distribution of ideas, for
the satisfaction of people's objectives and the
organizations, The social and administrative process is
obtained what is wanted and needed through the products
and / or services.
- MARKET PRINCIPLES
- Business Marketing
- UNIDAD 3
- Business Strategies
- STRATEGIC MANAGEMENT. TYPES OF BUSINESS
STRATEGIES
- THE COMPREHENSIVE STRATEGIC DIAGNOSIS OF THE COMPANY
- Nature of the diagnosis: allows to know the advantages and
disadvantages of companies, to know their growth and development
potential, being clear about their strengths and weaknesses, their
opportunities and threats, the strategic diagnosis allows improvements
in the effectiveness of the processes in order to achieve the objectives
and proposed goals, having clear knowledge, mitigating investment of
time, resources and efforts.
- FOUNDATION OF THE STRATEGIC ADMINISTRATION
- General background of strategic management
Evolution of strategic management, is times
when man integrated groups of hunters in
search of food from animals, the real strategy.
- STRATEGIC ANALYSIS
- Internal analysis of the company: The description and
definition of the organization is developed in relation to
the mission, vision, values, strategic objectives, diagnose
the situation of the company in an integral way, where it
is possible to detect weaknesses and threats, in order In
seeking continuous sustainable improvement, a strategic
approach must be made to the strengths and weaknesses
of the company.
- Strategy formulation
- External analysis of the company: Formulating strategies is to
achieve an analysis based on an external environment of the
company and its internal situation, focused on economic,
demographic, political, legal, and government regulation
areas.
- Nature of strategic leadership
- Leadership is vital for business success or failure, a
leader must know how to communicate their
objectives and goals and allow an efficient
organizational climate in internal and external
areas.
- ETHICS
- It has fundamental characteristics such as being a
philosophical discipline, that the objective of study is
morality, human normative the order of good, it
allows reflections on what is good and what is not.
Strategic management control.
- FUNDAMENTALS OF BUSINESS STRATEGY
- BIBLIOGRAPHIC REFERENCES
- Albizu, E. & Villareal, O. (2013). El proceso de dirección estratégica: Análisis Estratégico. (p.p.), 153–198.
En Dirección estratégica de los recursos humanos: teoría y práctica (2a. ed.), Difusora Larousse -
Ediciones Pirámide. recuperado de
https://elibro-net.bibliotecavirtual.unad.edu.co/es/ereader/unad/49054?page=154 Tovstiga, G. (2012).
Estrategia en la práctica: La guía profesional para el pensamiento estratégico. (p.p.), 99–140.
recuperado de https://elibro-net.bibliotecavirtual.unad.edu.co/es/ereader/unad/66741?page=100
Prieto, H. (2009). Gestión estratégica organizacional: guía práctica para el diagnóstico empresarial. (3a.
ed.). Bogotá. Ecoe Ediciones. Recuperado de
https://elibro-net.bibliotecavirtual.unad.edu.co/es/ereader/unad/69160?page=35 Manrique, G. (2016).
Evaluación de indicadores financieros. (Vídeo) Recuperado de http://hdl.handle.net/10596/9052
Céspedes, S. (2010). Principios de mercadeo. (5a. ed.). Plan de Marketing. (p.p), 27-42. Ecoe Ediciones.
recuperado
- Albizu, E. & Villareal, O. (2013). El proceso de dirección estratégica: Análisis Estratégico. (p.p.), 153–198.
En Dirección estratégica de los recursos humanos: teoría y práctica (2a. ed.), Difusora Larousse -
Ediciones Pirámide. recuperado de
https://elibro-net.bibliotecavirtual.unad.edu.co/es/ereader/unad/49054?page=154 Tovstiga, G. (2012).
Estrategia en la práctica: La guía profesional para el pensamiento estratégico. (p.p.), 99–140.
recuperado de https://elibro-net.bibliotecavirtual.unad.edu.co/es/ereader/unad/66741?page=100
Prieto, H. (2009). Gestión estratégica organizacional: guía práctica para el diagnóstico empresarial. (3a.
ed.). Bogotá. Ecoe Ediciones. Recuperado de
https://elibro-net.bibliotecavirtual.unad.edu.co/es/ereader/unad/69160?page=35 Manrique, G. (2016).
Evaluación de indicadores financieros. (Vídeo) Recuperado de http://hdl.handle.net/10596/9052
Céspedes, S. (2010). Principios de mercadeo. (5a. ed.). Plan de Marketing. (p.p), 27-42. Ecoe Ediciones.
recuperado
- BIBLIOGRAPHIC REFERENCES
- FUNDAMENTALS OF BUSINESS STRATEGY
- It has fundamental characteristics such as being a
philosophical discipline, that the objective of study is
morality, human normative the order of good, it
allows reflections on what is good and what is not.
Strategic management control.
- ETHICS
- Leadership is vital for business success or failure, a
leader must know how to communicate their
objectives and goals and allow an efficient
organizational climate in internal and external
areas.
- Nature of strategic leadership
- External analysis of the company: Formulating strategies is to
achieve an analysis based on an external environment of the
company and its internal situation, focused on economic,
demographic, political, legal, and government regulation
areas.
- Strategy formulation
- Internal analysis of the company: The description and
definition of the organization is developed in relation to
the mission, vision, values, strategic objectives, diagnose
the situation of the company in an integral way, where it
is possible to detect weaknesses and threats, in order In
seeking continuous sustainable improvement, a strategic
approach must be made to the strengths and weaknesses
of the company.
- STRATEGIC ANALYSIS
- General background of strategic management
Evolution of strategic management, is times
when man integrated groups of hunters in
search of food from animals, the real strategy.
- FOUNDATION OF THE STRATEGIC ADMINISTRATION
- Nature of the diagnosis: allows to know the advantages and
disadvantages of companies, to know their growth and development
potential, being clear about their strengths and weaknesses, their
opportunities and threats, the strategic diagnosis allows improvements
in the effectiveness of the processes in order to achieve the objectives
and proposed goals, having clear knowledge, mitigating investment of
time, resources and efforts.
- THE COMPREHENSIVE STRATEGIC DIAGNOSIS OF THE COMPANY
- STRATEGIC MANAGEMENT. TYPES OF BUSINESS
STRATEGIES
- Business Strategies
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