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Factores Personales de Influencia en la Conducta del Consumidor

Description

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Mind Map by Diego Rodriguez1601, updated more than 1 year ago

	Created by Diego Rodriguez1601 over 9 years ago

13

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Resource summary

Factores Personales de Influencia en la Conducta del Consumidor

Psicológicas
1. Personalidad
2. Motivación
3. Familia
4. Percepción
El Aprendizaje
1. Respuesta Cognitiva
2. Respuesta Afectiva
3. Respuesta Comportamental
Clase Social
1. Alta
2. Media- Alta
3. Media
4. Media-Baja
5. Baja

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