3188010
Description
Mind Map by Bernice Mosala, updated more than 1 year ago
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Created by Bernice Mosala
almost 9 years ago
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Characteristics
of a
Copywriter
- Principles and practices
of advertising, marketing
and public relations
- Abilitiy to work
under pressure
- Effecitievly discover insights,
make emotive connections
and alter persepctives through
concepts and copy
- Detail orientated
- Knowing elements of
copy and how to use
them. Eg: Headlines,
lead lines, taglines
and captions
- Brilliant
researcher,
listener and
observer
- Multi-tasking,
focused,
self-motivating and
self-editing
- Imaginative: able to
think of new concepts
and correlating copy
- Ability to work
independently
and collaborate
effectivly
- Visually and
verbally
inclined
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