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3190905
Marketing
Description
What is Marketing ?
No tags specified
marketing
mercadotecnia customers
process
Mind Map by
Ernesto Gtz.
, updated more than 1 year ago
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Created by
Ernesto Gtz.
over 9 years ago
22
0
0
Resource summary
Marketing
Marketing Processes
Product Orientation
Sales Orientation
Market Orientation
Societal Marketing Orientation
Activity and processes that create value for customers, clients and partners.
One desired outcome of marketing
Organization's Focus
Sales
Market Orientation
Organization's Focus
The Firm's Business
Those to whom the product is directed
The Firm's primary goal
Tools to achieve goals
Make a profit by creating customer value
Specific groups of people to target
Benefits customers seek
Customer Value
Customer Satisfaction and build relationships
Why Marketing should be studied
Thanks to marketing the society can fill its needs
People in all business areas need to be able to communicate with specialists
It offers outstanding career opportunities
Plays a major role in our everyday life
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