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32159978
Kodak case
Description
Mind Map on Kodak case, created by Breiner Pastrana on 10/07/2021.
Mind Map by
Breiner Pastrana
, updated more than 1 year ago
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Created by
Breiner Pastrana
about 3 years ago
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Resource summary
Kodak case
Kodak is a company dedicated to the film, camera and digital finishing industry for various market environments.
The little management and organization of technical resources which produced the inability of the company to modify its main business.
Cause
Recognize the impact of digitization.
Clear objectives but difficult to execute.
Kodak was very late to the digital camera market.
Inconsistent leadership for five years where he changed his executive officers.
Consequence
New companies accepted the present, technology, market and digitization.
Little management and organization in the company where it happened to a disruptive digital innovation.
Sale of its business units such as the health group and grant its Kodak brand licenses.
The company's diversification efforts in the health sector, digital printing and its organization.
Name: Breiner Pastrana Guerrero
Date: July, 8 2021
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