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Der Marketing-Mix

Description

Eidgenösischer Fachausweis Marketingkonzept Mind Map on Der Marketing-Mix, created by c.dimiele on 12/09/2015.

Mind Map by c.dimiele, updated more than 1 year ago

	Created by c.dimiele about 9 years ago

106

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Resource summary

Der Marketing-Mix

Marketing Mix
Standard-Dominanz-Modell
1. Kriterien
  1. Absatzbedeutung
  2. Freiheitsgrad
2. Kategorien
  1. Dominante Instrumente
  2. Standard-Instrumente
  3. Komplementär Instrumente
  4. Marginale Instrumente
Internationaler Marketing-Mix
1. Standardisierung
  1. Geringere Forschungs- und Entwicklungskosten
  2. Geringere Kommunikationskosten
  3. Geringere Koordinations- und Kontrollkosten
  4. Geringere vertriebskosten
2. Länderspezifische Differenzierung

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