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Designed for sound off. Delight with sound on

ways to design mobile ads without sound
1. 1. Use visual storytelling
2. 2. Add text on screen
  1. text overlays
3. 3. Make sure your brand is prominent
4. 4. Include audio to delight viewers with sound on
quality and effectiveness of how ads deliver in a sound limited mobile environment
1. ads with sound on
  1. sound can still enhance the message and value proposition of your brand or product
people perceive FB ads differently from TV
1. best practices for stories
  1. approach
    1. 1. Keep attention with speed
      1. People consume Stories content much faster than other mediums
        create ads that capture the audience's attention from the first frame and use speed to keep their attention.
    2. 2. Create for Stories-first
      1. recommend a full-screen vertical design
      2. can also repurpose an asset from another placement
        make sure that you don't remove important information through cropping or zooming
    3. 3. Use multiple scenes
      1. short, concise scenes perform better than long, slow scenes
      2. Use fast-paced narratives that are quick to get to the point and easier for viewers to consume
    4. 4. Enhance with motion
      1. adding motion to your static images. performs better
    5. 5. Test mobile shots depending on your objective
      1. Mobile shots outperform studio shots for ad recall and intent, while studio shots tend to drive higher brand awareness.
    6. 6. Mix and match video and static
      1. Campaigns with multiple ad sets tend to perform better
        use mixed medium assets, such as static images and motion videos, in your stories
  2. brand
    1. 1. Begin with your brand
      1. performs better. Put your logos or brand elements at the start of your creative
    2. 2. Design with your objective in mind
      1. ad will perform better if you design your creative around your objective
      2. If you use a brand objective, focus your ad on people. If you use a conversion objective, focus on products
      3. 3 Limit price inclusion
        Ads that don't include specific prices perform better for purchases and brand awarenes
  3. format and execution
    1. 1. Pair text with focal point
      1. Ads that include centrally located text, such as "add to cart", at a specific focal point are helpful to drive conversion metrics
    2. 2. Enhance with sound
      1. stories with voiceover or music drive better results compared to ads without any sound. Use audio to enhance your message.
    3. 3. Avoid unnecessary stickers
      1. use up to five of the following interactive elements: location sticker, hashtag sticker, tappable text and @mention stickers
      2. Or use one countdown sticker
      3. use the polling sticker and the Swipe Up CTA on ads that are created without a pre-existing post
      4. avoid using emojis, GIFs, music stickers, link stickers, more than one sticker and more complex creative tools.
    4. 4. Call your audience to action strategically
      1. Emphasise the action that you want your audience to take, such as "Swipe Up" or "Shop Here."
    5. 5. Land takeaways with text overlays
      1. consider carefully what method works best with your creative. Use text to emphasise key messages, but keep your focus on one point.

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Designed for sound off. Delight with sound on

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	Created by Jo Ho almost 3 years ago