3557130
Description
Mind Map by Roger Cardenas, updated more than 1 year ago
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Created by Roger Cardenas
about 9 years ago
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SERVICES CONSUMER BEHAVIOR
- Consumer Decision Process
- Prepurchase
- Problem Awareness
- Information Search
- Evolution of Alternatives
- Stimulus
- Considerations
- Perceived Risk
- Personal Sources
of Information
- Fewer Alternatives
- Selfservice
- Perceived Risk
- Problem Awareness
- Consumption
- Choice
- Consideration
- Choice
- Postpurchase
- Evaluation
- Postchoice Models
- Perceived Control
Perspective
- Script Perspective
- Perceived Control
Perspective
- Evaluation
- Prepurchase
- SERVICE DELIVERY PROCESS
- Stages of Operational
Competitiveness
- 1. Available for Service
- 2. Journeyman
- 3. Distinctive
Competence Achieval
- 4. World Class Service Delivery
- 1. Available for Service
- Marketing and
Operations
- Perfect World
- Thompson Model
- Focused Factory
- Plant-within-a-Plant
- Thompson Model
- Efficience Models
- Blueprinting
- Stages of Operational
Competitiveness
Media attachments
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