Creative iMedia

Moodboards
1. Moodboards are like a collage of images, text, and other objects, perhaps like fabrics and other textiles. They are an extremely effective presentation tool because they can convey many things like emotion and atmosphere.
2. Moodboards are really useful to: Convey a design idea, mood, feeling, colour scheme, font, atmosphere and other fluffy stuff that might be hard to communicate to a customer.
3. Creating a Moodboard
  1. 1. Look beyond the computer - don't just use Google images. What can you bring into school to scan that represents texture, colour, feeling? When ITV NEWS was being designed, the designers looked at old copies of Picture Post Magazine for inspiration.
Story Boards
Visualisation Diagrams
Moodboards
1. Moodboards are like a collage of images, text, and other objects, perhaps like fabrics and other textiles. They are an extremely effective presentation tool because they can convey many things like emotion and atmosphere.
2. Moodboards are really useful to: Convey a design idea, mood, feeling, colour scheme, font, atmosphere and other fluffy stuff that might be hard to communicate to a customer.
3. Creating Moodbards
  1. 1. Look beyond the computer - don't just use Google images. What can you bring into school to scan that represents texture, colour, feeling? When ITV NEWS was being designed, the designers looked at old copies of Picture Post Magazine for inspiration.
  2. 2. Take Pictures - Are there any scenes at home or school that you could capture on a camera and add to your moodboard?
  3. 3. Draw Something - Then scan it and add it to your moodboard.
  4. 4. Structure - think carefully about the structure of your moodboard. Are you going to have a central image surrounded by smaller images or are you going to lay it out
4. Advantages of Moodboards
  1. Show a variety of ideas to choose from;
  2. Display colour themes and images to convey an ethos
5. Disadvantages of Moodboards
  1. Can be confusing and messy;
Visualisation Diagrams
1. Visualisations are a VISUAL TOOL. Visualisations of useful because they help you to PLAN THE LAYOUT of printed materials.
2. You can use visualisations before you have all the photos, graphics and text. You can then present your visualisations to your client to help them understand how their printed material might look.
3. On the left there is a DVD cover for a cycling documentary. Look carefully at how it is laid out. What are the main elements? What logos does it have? Does it have an age certificate on it?
4. Visualisation diagrams can also be used to plan the look of a web page, multi-media display, character designs, games, comic book model etc.
Story Boards
1. Storyboards are a VISUAL TOOL. A storyboard is a graphical representation of how you want your scenes to unfold, shot by shot. Storyboards display scenes in boxes. They allow us to understand the action that is going to take place in a movie, advert, animation or interactive media.
2. The storyboard was developed by Walt Disney and to this day, they look like comic book illustrations. The storyboard consists of boxes with an illustration in them. This shows what action is taking place, which characters are involved and the camera position. It has a description of what is happening and there will be camera angle information as well.
3. Storyboards are a combination of: Images, camera angles, lighting, sound effects, music, motion arrows, diaglogue and screen timings.
4. Benefits of Storyboards The designer can experiment with layout, action and camera angles. They can change the scenes to increase tension or suspense before spending money hiring actors, cameramen and other staff. Groups of people can brainstorm ideas before filming takes place. They are cheap.
5. Camera Angles & Camera Shots
  1. WIDE ANGLE - Puts one character in context in his or her surroundings, shows the whole person.
  2. TWO SHOT - Use for conversation between equals where what both characters say or do is equally important.
  3. CLOSE UP - Focuses in on what one person has to say or shows reaction in facial expression.
  4. MEDIUM CLOSE UP - Concentrates attention on a single character.
  5. LOW ANGLE - Creates the feeling that the viewer is small and vulnerable and the character here is powerful.
  6. EXTREME WIDE ANGLE - Establishing shot - shows where action takes place and sets the scene at the start of an episode or event. Often pans or zooms in slowly as the scene is set.
  7. EXTREME CLOSE UP - Unreal viewpoint, focusing on a single feature of a person such as the nose, mouth, a hand etc, for effect or to draw attention to it.
  8. WIDE SHOT - Puts characters in context to show their location and how they relate to it.
  9. HIGH ANGLE - Creates the feeling that the character here is being viewed by a more powerful presence positioned near the ceiling. Used in thriller films to show someone is being watched.
  10. OVER THE SHOULDER CONVERSATION - Used for conversation where one person's speech is more important than the other.
  11. Camera Movement There is no standard way to show camera movement on a storyboard. However, here is an excellent website that shows you how this person used arrows for their storyboards. Lighting You can use arrows to show where the light is coming from. Make sure you annotate this though as you don't want to confuse it with the camera movement. Light can create creepy atmospheres in horror films and you can either draw this on to your scene or describe it. If you are good at art, check out his website for some inspiration. Sound You should include what sound effects or background music is being played during each scene. If you use the template above, there is a place for you to include this. Locations You can add a note about the location for each panel of your storyboard. You will get this off the script.

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	Created by Oliver Hirst about 9 years ago