3575974
Description
Mind Map by Paula Galvan, updated more than 1 year ago
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Created by Paula Galvan
almost 9 years ago
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Types of consumers
- Seasonal
consumers
- They buy products
that are season
based or demanded
at certain times and
not all the times.
- They buy products
that are season
based or demanded
at certain times and
not all the times.
- Discount
Consumers
- They are price sensitive
and they would rather
wait and purchase
products when they
come with discounts as
opposed to when they
have no discount.
- They are price sensitive
and they would rather
wait and purchase
products when they
come with discounts as
opposed to when they
have no discount.
- Impulsive
Consumers
- They make purchases
capriciously, buying
when something
strikes their fancy.
- They make purchases
capriciously, buying
when something
strikes their fancy.
- Need Based
Consumers
- Those types of
consumers who buy
goods and services
when they need them
and not any other
time
- Those types of
consumers who buy
goods and services
when they need them
and not any other
time
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