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3592670
SEGMENTACION DE MERCADO
Description
ventas
No tags specified
mercado
consumidor
producto
nose
Mind Map by
Rosa Conde
, updated more than 1 year ago
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Created by
Rosa Conde
about 9 years ago
7
0
0
Resource summary
SEGMENTACION DE MERCADO
DIVIDE
PEQUEÑOS
SEMEJANTES
CARACTERISTICAS
NECESIDADES
Criterios
demografico
divide
edad
sexo
ingresos
Geografico
divide
areas
geograficas
independientes
Psicologico
divide
valores
actitudes
intereses
Conductual
divide
comportamiento
momento
compra
mercado meta
posicionamiento
presencia
mente
consumidor
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