3614724
Description
Mind Map by Fern Calderwood, updated more than 1 year ago
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Created by Fern Calderwood
about 9 years ago
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Mac's target group
- Mac's vision statement- all ages, races, all sexes
- curvaceous element of carl emerald
- old hollywood glamour- fits with the history of red lipstick
- marilyn monroe
- marilyn monroe
- old hollywood glamour- fits with the history of red lipstick
- curvaceous element of carl emerald
- Trend- younger consumer following the brand- 15-25
- Caro emerald- brings a different feature to their target market
- young professional, 25-45 audience
- cro emerald's audience- educated- cultured, musically involved
- cro emerald's audience- educated- cultured, musically involved
- young professional, 25-45 audience
- Caro emerald- brings a different feature to their target market
- Caro emerald- timeless, sophisticated, ageless.
- diversity
- Mac- ARTISTIC ELEMENT
- quirky features in their campaigns
- element of eccentricity
- element of eccentricity
- quirky features in their campaigns
- Mac- Caro emerald team up= proving they support all ages, ect.
- opens up a new market in the netherlands and the UK
- 25-45 Market
- 25-45 Market
- opens up a new market in the netherlands and the UK
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