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Factores que influyen en el estilo de vida del consumidor

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Elisa Villanueva
Mind Map by Elisa Villanueva, updated more than 1 year ago
Elisa Villanueva
Created by Elisa Villanueva over 1 year ago
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Factores que influyen en el estilo de vida del consumidor
  1. Culturales
    1. Cultura
      1. Subcultura
        1. Clase Social
    2. Personales
      1. Edad Y Etapa del ciclo de vida
        1. Ocupacion
          1. Situacion Economica
        2. Estilo de Vida
          1. Personalidad
            1. Autoconcepto
        3. Psicologicas
          1. Motivacion
            1. Percepcion (Jerarquia de las nececidades de Malow)
              1. Aprendizaje
                1. Creencias y Actitudes
          2. Sociales
            1. Grupos y Redes sociales
              1. Familia
                1. Roles y Status
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