Interviews ‘involve a set of assumptions and understandings about the situation which are not
normally associated with a casual conversation’ (Denscombe 1998: 109).
Types
Unstructured Interviews: 1. Flexibility: these types of interviews are flexible, allowing the
interviewer to explore topics in depth based on the interviewee's responses. The interviewer
establishes general areas of interest but does not adhere to a fixed set of questions. 2. Control:
The control of the interview lies more with the interviewee, which can lead to rich, qualitative
data. However, this can also make it challenging for the interviewer to steer the conversation
back to key topics if it diverges. 3. Challenges: These interviews can be difficult to plan in terms of
time management and can result in data that is complex to analyze due to the varied nature of
responses.
Semi-Structured Interviews: 1. Balance: These interviews are a blend between structure
and flexibility. The interviewer prepares a list of key questions but can adapt the flow of the interview
based on the interviewee's answers. 2. Guidance: While the interviewer directs the conversation more
than in unstructured interviews, there is still room for the interviewee to introduce new topics or
elaborate on points of interest. 3. Data Collection: This format allows for a more comprehensive
understanding of the subject matter while still providing a framework that can facilitate easier analysis
compared to unstructured interviews.
Structured Interviews: 1. Predictability: Since these types of interviews are highly organized, with all
questions predetermined and asked in a specific order, it allows for precise time management, making
it easier to schedule and conduct interviews. 2. Control: The interviewer maintains control over the
interview process, which can lead to more uniform data collection across different interviewees. This
structure can simplify the analysis of responses. 3. Limitations: Structured interviews can provide clear
and comparable data, but they may also limit the depth of responses since interviewees have less
opportunity to elaborate or introduce new topics.
Procedures
One of the first steps is to plan the interview. In this step,
researchers should begin by developing the questions they
intend to ask, ensuring that each one is necessary and
clearly phrased to elicit relevant information from the
interviewee. Additionally, the order of these should be
carefully considered, with contextual questions potentially
reserved for the end of the interview to facilitate a natural
flow of conversation. Researchers must also decide
whether the interview will follow a rigid structure or allow
for some deviation based on the responses of the
interviewee.
Next, it is important to record the interview.
Researchers need to determine how the interview
will be documented, whether through audio
recording, video recording, or note-taking. Audio
recordings are often preferred due to their reliability
in transcription, which is a crucial step in the data
analysis process.
It is advisable for researchers to conduct a pilot
interview with a small group to gather feedback on the
questions and overall format. This allows for
adjustments to be made based on any useful
comments or suggestions received, ultimately
enhancing the quality of the interview process.
It is also very important for researchers to arrange a
suitable location for the interview to ensure that the
interviewee feels comfortable and is not interrupted
during the conversation.
Once all these procedures are followed, the researcher should continue with the
steps mentioned in the data analysis section of this mind map.
Data
analysis
The first step in is often to transcribe the audio recordings
into written text. This creates a detailed record of the
conversation, capturing every word spoken by both the
interviewer and the interviewee. Transcriptions are essential
for thorough analysis, as they provide a reliable source of
data.
Once the first step is completed,researchers typically
engage in coding, which involves identifying key themes,
patterns, and categories within the data. This step can be
done manually or with the help of software tools like NVivo
or NU.DIST. Researchers develop a coding framework based
on the research questions and the content of the interviews,
allowing them to organize and categorize the data
effectively.
After coding, researchers often conduct thematic analysis, where
they examine the coded data to identify overarching themes and
insights. This process involves looking for recurring ideas,
concepts, or issues that emerge across different interviews.
Thematic analysis helps in understanding the broader context
and significance of the findings.
In studies involving multiple interviewees, researchers may
compare responses across different participants to identify
similarities and differences. This comparative analysis can
highlight diverse perspectives on a topic and help in understanding
how various factors influence responses.
The final stage of this process involves interpreting the results or findings in
relation to the research questions and the existing literature. Researchers
draw conclusions based on the themes and patterns identified during the
analysis, providing insights into the meaning and implications of the data
collected through interviews.
The results are then compiled into a report or research
paper. This includes presenting the themes, supporting quotes from
interviewees, and discussing the implications of the findings. The
qualitative nature of interview data allows for rich descriptions and
narratives that enhance the understanding of the research topic .
Uses
Interviews allow researchers to
gain a deeper insight into participants' thoughts,
feelings, and experiences. This qualitative data can
reveal the meaning and significance behind behaviors
and attitudes that may not be captured through
quantitative methods like surveys or questionnaires.
When research topics are complex or sensitive, interviews
provide a more personal and flexible approach. They enable
researchers to explore intricate issues in detail, allowing
participants to express themselves fully and share their
perspectives
They work to clarify responses on the
spot. If a participant's answer is unclear or requires
further elaboration, the interviewer can ask follow-up
questions to gain a better understanding .
The interactive nature of interviews helps build rapport
between the researcher and the participant. This can lead to
more honest and open responses, particularly in sensitive
areas of research .
This instrument can produce vast amounts of qualitative data, which can be
invaluable for understanding context, motivations, and the subtleties
of human behavior. This richness can enhance the overall quality of
the research findings .
They can be adapted in real-time based on the flow of
conversation, allowing researchers to explore unexpected topics
that may arise during the discussion. This flexibility can lead to
new insights and directions for the research
Interviews can complement other research methods, such as surveys
or observations, providing a more comprehensive view of the
research topic. This triangulation can enhance the validity and
reliability of the findings