'Nature has placed mankind
under the governance of two
sovereign masters, pain and
pleasure. It is for them alone
to point out what we ought to
do as well as to determine
what we shall do.'
Based on HEDONISM
Measured by the
hedonic calculus
1. Intensity
2. Duration
3. Certainity
4. Remoteness
5. Chance of
subsequent
pleasure(s)
6. Purity
7. Extent
Avoiding pain and
seeking pleasure
Happiness= pleasure minus pain
A moral act is
the one that
brings the most
pleasure
His approach is quantitative
because it uses a scale to
analyse the amount of
pleasure and pain in a
statistical way
He argued that we should be
guided by the principle of
utility rather than by rules
STRENGTHS
Good way of making the most happy
Minimises pain
Measurable
Logical
Fairly instinctive
WEAKNESSES
Isn't always easy
to apply calculus
Cold approach to hapiness
Doesn't distinguish
between quality +
quantity of pleasures
Could be morally
wrong even if it fits
with Principle of
Utility
Doesn't work for heat
of the moment
decisions
Can justify immoral acts
More than just animal
instincts when it
comes to pleasure and
pain
We don't always
look for pleasure
Mill - Rule
Happiness
rather
than
pleasure
We are most happy when
actions promote
happiness rather than
pleasure
Some kinds of pleasure are more important than others
Humans can feel higher
pleasures than animals
so it is right that
pleasure should be split
into higher and lower
pleasures
Mill argues that happiness is something
that people desire purely for happiness but
we need to look at life as a whole; happiness
is not just adding up the units of pleasure
but actually fulfilling higher deals
Need universabillity
People need to put
the interests of others
before their own
interests
Needs to be
some rules in
order to
establish social
order and justice
STRENGTHS
Instinctive
Warmer approach to happiness
Stops selfishness
Qualitative
WEAKNESSES
Could be seen as too complex
for applying to every ethical
decision
General
Utilitarianism is
based on the
principle of utility
which states that
we should do the
action which
produces the best
outcomes for the
most people
Considering all outcomes
means the theory is
consequentialist/teleological
The theory is secular
and can be applied to
every decision making
scenario
The theory is
relativist because
every decision
depends on the
individual
scenario
STRENGTHS
Beneficial for the majority
Looks at all consequences
Tries to help people
Often ethically right
Logical
Not based on religious principles
WEAKNESSES
Supresses the minority
Against
natural
selection
Could be selfish
Could be
ethically wrong
Doesn't
value the
individual
Difficult to know
whether the
predicted
consequences will
happen
Preference Utilitariansim
Recent form of
utilitarianism associated by
Hare, Singer and Brandt
Judges moral actions according to
whether they fit in with the
individuals preferences
Considers preferences
of all conscious beings
Hare- consider our own
preferences and others'.
EMPATHY
Singer- animals should be treated with
equal rights as humans are in certain
circumstances. Should also take viewpoint
of an impartial spectator when making
decisions (OBJECTIVE)
Makes decisions based
on best outcome for
preferences of
individual- doesn't look
at most pleasure/least
pain
Brandt- Preferences would be different if you had
had cognitive psychology so you knew your true
values and were therefore not influenced by things
like advertising