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4251803
Greenwashing
Description
Uni Sustainable Manufacturing Mind Map on Greenwashing, created by Ellen Rita on 24/12/2015.
No tags specified
sustainable manufacturing
uni
Mind Map by
Ellen Rita
, updated more than 1 year ago
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Created by
Ellen Rita
over 8 years ago
323
1
0
Resource summary
Greenwashing
No Proof or Evidence
Scientific Jargon (overly technical language)
Just not credible
Greening a product does not make it safe (eco-friendly cigarettes
Best in Class
Claiming to be slightly greener than the competition, competition could be terrible.
Irrelevant Claims
Emphasis on one small green attribute, everything else is not green
Fluffy Language
No clear meaning (eco-friendly)
Green products, dirty company
Side line environmentally friendly product, mainly dirty products
Suggestive Pictures
Green images, indicate unjustified green image/impact
Flowers from an exhaust pipe
Lying
Totally fabricated claims
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