4472516
Description
Mind Map by carolina forero, updated more than 1 year ago
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Created by carolina forero
almost 9 years ago
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Intercultural Strategic Alliances
- cooperative agreement between two or more parties
- With a goal or strategy in common
- characteristics
- Legitimacy of
the market
- partnerships to enter a
market geographically
- partnerships to enter a
market geographically
- Relational Legitimacy
- Specific strategy
to strengthen ties
between the
parties
- Specific strategy
to strengthen ties
between the
parties
- Legitimacy partner
- The strategy is aimed at the
image of the organization on a
social level
- The strategy is aimed at the
image of the organization on a
social level
- Legitimacy of alliance
- safety strategic alliances
- safety strategic alliances
- Legitimacy investment
- Alliance where the interests
and investments of each
partner is perceived
- Alliance where the interests
and investments of each
partner is perceived
- Legitimacy of
the market
- characteristics
- With a goal or strategy in common
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