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DECISIONDE COMPRA

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TIPOS DE CONSUMIDORES
katerineperdomo
Mind Map by katerineperdomo, updated more than 1 year ago
katerineperdomo
Created by katerineperdomo almost 9 years ago
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Resource summary

DECISIONDE COMPRA
  1. FACTORES DE COMPORTAMIENTOS
    1. cultral
      1. social
        1. personal
          1. psicologico
          2. NESECIDADES Y TIPOS SEGUN MASLOW
            1. fisiologicas
              1. seguridad
                1. sociales
                  1. de estima
                    1. autorrealizacion
                    2. TIPOS DE COMPRA
                      1. RACIONAL
                        1. INPULCIVA
                        2. DECISIONES DEL CONSUMIDOR FINAL
                          1. FACTORES QUE INFLUYEN EN LA DECISION DE COMPRA
                            1. INTERNOS
                              1. EXTERNOS
                            2. TIPOS DE CLIENTES
                              1. INDECISO
                                1. COMPLACIENTE
                                  1. AUTORITARIO
                                    1. conseguidores
                                      1. manipuladores
                                      2. TIPOS DE CONSUMIDOR
                                        1. INDUSTRIAL
                                          1. INSTITUCIONAL
                                            1. POTENCIAL O FINAL

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