481481
Description
Mind Map by xoliviamae, updated more than 1 year ago
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Created by xoliviamae
almost 11 years ago
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Marketing Mix - Place
- Key Words
- Distribution Channel
- Describes how the
ownership of a product
moves from the
producer to customer
- Describes how the
ownership of a product
moves from the
producer to customer
- Distribution Outlet
- Where the
product is sold
- Where the
product is sold
- Industrial Goods
- Sold from one
business to another,
used in the final product
- Sold from one
business to another,
used in the final product
- Distribution Channel
- Distribution
- Zero Level Channel
- Producer -> Consumer
- Producer -> Consumer
- 1 Level Channel
- Manufacturer -> retailer -> consumer
- Manufacturer -> retailer -> consumer
- 2 Level Channel
- Manufacturer ->
Wholesaler ->
Retailer -> Consumer
- Manufacturer ->
Wholesaler ->
Retailer -> Consumer
- Zero Level Channel
- Choosing A Distribution Channel
- Access to markets
- Could distribute directly
- Heinz have to use
wholesalers and retailers
- Could distribute directly
- Desired Degree of
Control
- Different businesses
can change the prices
- Directly =
full control
- Different businesses
can change the prices
- Costs
- Cheaper to
sell directly
- Intermediaries
like to add profit
- Cheaper to
sell directly
- Access to markets
- Getting the right outlet
- Layout
- Decor
- Staff
- Changing
rooms
- Displays
- For speciality
items
- Ikea
- Out of
town
- Lots of parking
- Out of
town
- Supermarkets
- Width of ailses
- Aroma
- Fresh veg
- Basic = back
- Width of ailses
- Layout
- Distribution Targets
- May be sales they
hope to achieve
- Convince
intermediaries
- Job of sales force
- Job of sales force
- May be sales they
hope to achieve
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