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5008499
Fundamentos de mercadeo.
Description
marketing fundamentos del mercadeo Mind Map on Fundamentos de mercadeo., created by dianamarcelaasis on 02/04/2016.
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fundamentos del mercadeo
marketing
Mind Map by
dianamarcelaasis
, updated more than 1 year ago
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Created by
dianamarcelaasis
over 8 years ago
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Resource summary
Fundamentos de mercadeo.
funciones
imagen corporativa
Genera presupuesto de ingreso y egreso
Objetivo la satisfacción del cliente.
Conoce en su totalidad a la empresa.
CONCEPTOS.
Posicionamiento.
Segmentación.
La Co-Creación.
AUTORES.
Phillip Kotler y Gary Armstrong
Que es el Marketing.
La Nueva Era Digital.
La Veloz Globalización.
Responsabilidad Social.
Crecimiento del Marketing
Clotilde H. Garnica
Evolución del Marketing.
Orientación del Marketing.
El Marketing:
Servicios Públicos.
Institucional.
Para Personas.
Social.
Diego Monferrer Ferrero.
Concepto del Marketing
Fundamentos Básicos del Marketing.
El Marketing Mix.
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