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5065670
Internal & External Analysis
Description
Internan & External Analysis - Chap 2 & 3
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planeación
Mind Map by
Erika Mendoza
, updated more than 1 year ago
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Created by
Erika Mendoza
over 8 years ago
21
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Resource summary
Internal & External Analysis
Internal Analysis
Competitiva Advantage
Distinctive Competencies
Value Creation
¨Profitability
Excelente and Reliability
Primary Activities
Design, creation, delivery product, MKT, after-sales service.
Value Chain
Example
Support Activities
HR
Logistics
Company Infraestructure
Information Systems
Weakness
Strength
Value Creation Cycle
Company Profitability
Imitaction
External Analysis
Industry
Group of companies offering products or services (close substitutos for each other).
Industry Life Cycle
Customer Oriented View
Sector
Group of close related industries
Coca Cola
Market Segments
Groups of customers within a market that can be differentiated from each other
Changes
Competitive Forces
Potential Competitors
Economices of Scale
Brand Loyalty
Cost Advantages
Is enjoyed by incumbents in an industry and that new entrants cannot expect to match.
Superior production operations
Control of particular inputs required for production
Access to cheaper funds
Customer Switching Costs
Arise when a customer invests time, energy, and money
Government Regulatiosn
Rivalry Among Established Companies
Industry Competitive Structure
Number and size distribution of companies
Intensity of rivalry
Industry demand
Cost Conditions
Exit Barriers
Investment in assets
High fide cost
Emotional attachments to an industry
Bargaining Power of Buyers
When the buyers have choce of who to buy from
When the buyers parchase in large quantities
When the supply industry depends upon buyers
Bargaining Power of Suppliers
Few substitutes
Profitability of suppliers is not significante affected
Suppliers can enter the customer industry
Substitute products
Complements
Stratgic Groups within Industry
Example: Aerospace Industry
Macro Environment Roles
Media attachments
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Demand (binary/octet-stream)
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Value Chain (binary/octet-stream)
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The internal environment of the business environment (Embed)
The business environment / marketing environment (Embed)
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