Marca Forte

Description

Características necessárias para construção de uma marca forte, segundo a Interbrands.
Fábio Rosa
Mind Map by Fábio Rosa, updated more than 1 year ago
Fábio Rosa
Created by Fábio Rosa over 8 years ago
7
0

Resource summary

Marca Forte
  1. FATORES EXTERNOS
    1. AUTENTICIDADE
      1. RELEVÂNCIA
        1. DIFERENCIAÇÃO
          1. CONSISTÊNCIA
            1. PRESENÇA
              1. ENTENDIMENTO
              2. FATORES INTERNOS
                1. CLAREZA
                  1. COMPROMETIMENTO
                    1. PROTEÇÃO
                      1. CAPACIDADE DE RESPOSTA
                      Show full summary Hide full summary

                      Similar

                      'Of Mice and Men' - John Steinbeck
                      cian.buckley
                      Forms of Business Ownership
                      James HERSH
                      The Crucible Acts 1 and 2 Key Themes and Quotes
                      Matthew T
                      Blues, Beats & More! Quiz
                      Mike'd
                      History of Psychology
                      Reuben Caruana
                      IB Chem Flashcards
                      j. stu
                      IT - The Online World
                      Summir
                      Geography: Population
                      ameliaalice
                      Paradise Lost Themes/Quotes
                      Kirsty S
                      GCSE Computing : OCR Computing Course Revision
                      RoryOMoore
                      Business Studies - AQA - GCSE - Types of Ownership
                      Josh Anderson