5986380
Description
Mind Map by María Soto Trujillo, updated more than 1 year ago
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Created by María Soto Trujillo
over 8 years ago
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TCEO MODEL
- Digital Marketing
- connect
- long term relationships
- attention for value
- Segmentation
- Personalised messages
- measurable
- web analytics
- Intersection: People and technology
- web analytics
- crowdsourcing
- problem solving model
- collaboration
- collaboration
- brand building kinship
- problem solving model
- connect
- interrelated disciplines
- Think
- strategic plans for the digital world.
- consumer insights
- research
- concept development
- concept development
- budget allocation
- channel planning
- consumer insights
- Research, plan and
strategise
- challenges
- meet communication
- market
- product
- meet communication
- challenges
- digital tools and tactics
- effective marketing strategies
- Situational Analysis
- Environment
- PESTLE
- PESTLE
- business
- customers
- consumer journey
- consumer journey
- competitors
- Environment
- iterating
- evolving
- adapts from tradicional marketing
- user centric thinking
- Five Forces
- Price
- Product
- Placement
- Promotion
- People
- consumer centric
organisations
- Participante in
brand story
- Participante in
brand story
- consumer centric
organisations
- Price
- Crafting
- Context
- value exchange
- objectives
- SMART
- tatics
- KPIs
- targets
- SMART
- tactics and evaluation
- SEO
- Search Advertising
- online advertising
- Afiliate marketing
- video marketing
- social media
- email marketing
- SEO
- Ongoing optimisation
- Context
- Situational Analysis
- opportunities
- interaction
- consumer engagement
- interaction
- interactive experiences
- effective marketing strategies
- Market
Research
- understand
- audiences
- campaigns
- audiences
- understand
- Content Marketing Strategy
- use of content
- reach audiences
- reach audiences
- use of content
- Key Terms
- API
- Cluetrain manifesto
- Market share
- metric
- ORM
- PPC
- ROI
- RSS
- SEO
- SMS
- SOAP
- Strategy
- Tactic
- WebPR
- XML
- API
- strategic plans for the digital world.
- Create
- Brings concepts to
life
- executing campaigns
- shaping platforms
- executing campaigns
- Beautiful assets
- websites
- videos
- banner adverts
- applications
- websites
- Brings concepts to
life
- Engage
- driving traffic
- Building relationships
- driving traffic
- Optimise
- continuous
improvement
- insight
- analytics
- data mining
- conversation optimisation
- testing
- analytics
- insight
- test assets and
campaigns.
- Performance
- Performance
- continuous
improvement
- Optimal use of digital tactics
- Think
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