6125668
Description
Mind Map by sofia martinez, updated more than 1 year ago
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Created by sofia martinez
over 8 years ago
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Branding
- Is the process of creating an image or a name for an specific product.
- The identity of a product
- MY PRODUCT
- Who is it made for
- It is made for all type of students and have all type for materials
- Norma had a great variety of notebooks for little children to university
- Norma had a great variety of notebooks for little children to university
- It is made for all type of students and have all type for materials
- Who is it made for
- MY PRODUCT
- The identity of a product
- Key elements
- Purpose
- Why your product is unique from others
- Is not only selling a product, is showing the
clients that their lifes can be better with it
- Messages
- What is the story of your brand. What do you want to
transmit
- What is the story of your brand. What do you want to
transmit
- Messages
- Is not only selling a product, is showing the
clients that their lifes can be better with it
- Why your product is unique from others
- Emotion
- Make the client feel like the
product belong to them
- Use emotional images to get to the
clients feelings
- Use emotional images to get to the
clients feelings
- Make the client feel like the
product belong to them
- A killer logo
- If your brand is placed for all
public the main attention will
have to be in the logo (bright
colors)
- Figures can also help your logo be more unique
- Figures can also help your logo be more unique
- If your brand is placed for all
public the main attention will
have to be in the logo (bright
colors)
- Purpose
- Branding vs. Marketing
- Branding
- Strategic
- It´s main idea is to convince
to be a loyal customer of a
mayor brand
- Promise
- To be the best brand, making
your customers surprised
and satisfied
- It´s long term
- Gives personality to a brand
- Gives personality to a brand
- Branding is the being
- It´s long term
- To be the best brand, making
your customers surprised
and satisfied
- It´s main idea is to convince
to be a loyal customer of a
mayor brand
- Strategic
- Marketing
- Less agressive
- Convince of buying a product but not
sticking with the brand
- Short term
- Short term
- Marketing is the doing
- Understands what the customer wants
- Understands what the customer wants
- Convince of buying a product but not
sticking with the brand
- Less agressive
- Branding
- What a brand should have? (for business)
- Something that can make customers stay with the brand
- Ex: Quality, Variety etc.
- Ex: Quality, Variety etc.
- Equity
- Have communiciation plan to propose and develope ideas
- Have communiciation plan to propose and develope ideas
- A voice for your brand
- Someone that would be able to express your brand to the world
- Someone that would be able to express your brand to the world
- Something that can make customers stay with the brand
Media attachments
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