A hypothesis is a tentative statement aout the
relationship between two or more variables, variables
are any measurable conditions, events, or
characteristics, or behaviours that are controlled or
observed in a study
Aplication and Control
A theory is a
system of
interrelated ideas
used to explain a
set of
observations
STEPS IN A SCIENTIFIC
INVESTIGATION
Step 1: formulate a testable hypothesis
Step 2: select the research method and design the study
Step 3: collect the data.
Step 4: analyze the data and draw conclusions
Step 5: report the findings
INDEPENDENT AND DEPENDENT VARIABLES
A independent
variable is a
condition or évent
that an experimenter
varies in order to see
its impact on another
variable
The dependant
variable is the
variable that is
thought to be
affected by
manipulation of
the independent
variable
EXPERIMENTAL AND CONTROL GROUPS
The experimental
group consists of
the subjects who
receive some
special treatment in
regard to the
independant
variable
The control group
consists of similar
subjects who do not
receive the special
treatment given to the
experimental group
Researchers isolate the effect of the
independent variable on the dependant
variable
EXTRANEOUS VARIABLES
Extraneous
variables are any
variables other than
the independent
variable that seem
likely to influence
the dependent
variable in a specific
study.
A confounding of variables occurs when
two variables are linked together in a way
that makes it difficult to sort out their
specific effects.
ADVANTAGES AND
DISADVANTAGES OF
EXPERIMENTAL
RESEARCH
Researchers are able to draw these
conclusions about causation because
the precise control available in the
experiment allows them to isolate the
relationship between the independent
variable and the dependant variable
while neutralizing the effects of
extraneous variables
Disadvantage: is that
experiments are often
artificial. Researchers
must often construct
simple, contrived
situations to test their
hypothesis
experimentally
Advantage:
it
permits
conclusions
about
cause
and
effect
relationships
NATURALISTIC OBSERVATION
In natural
observation a
researcher
engages in
carful
observations
of behaviour
without
intervening
directly with
the research
subjects or
participants
Its called the way it is
because behaviour is
allowed to unfold
naturally (without
interference) in its
natural environment
Unlike case studies it can also
be used to observe animal
behaviour as well
CASE
STUDIES
A case
study
is an in
depth
investigation
of
an
individual
subject
Case studies can also
provide compelling
real life illustrations
that bolster a
hypothesis or theory
The main
problem with
case studies is
that they can be
highly subjective
SURVEYS
researchers use questionnaires or
interviews to gather information
about specific aspects of participants
behaviour
The main problem
with surveys is that
they depend on
self report data
They can also be used to gather information of
important social issues that may have legal and
public policy implications, such as the study
conducted by Memorial University researchers
on th frequency of sexual harassment taking
place in Canadian high schools.
INFERENTIAL
STATISTICS
It is used to interpret
data and draw
conclusions
Statistical significance is said
to exist when the probability
that the observed findings are
due to chance is very low.
SAMPLING
BIAS
A sample is a
collection of subjects
selected for
observation in an
empirical study.
In contrast, the population is the
much larger collection of animals
or people (from which the sample
is drawn) that researchers want to
generalize about
Sampling bias
exists when a
sample is not
representative
of the
population from
which it was
drawn
PLACEBO
EFFECTS
Its a substance
that resembles
a drug but has
no actual
pharmacological
effect
Placebo effects occurs when
participants expectations lead
them to experience some change
even though they receive empty,
fake, or ineffectual treatment
Reseachers should guard against placebo
effects whenever subjects are likely to
have expectations that a treatment will
affect them in a certain way
EXPERIMENTER
BIAS
It occurs when a
researchers
expectations or
preferences
about the
outcome of a
study influence
the results
obtained
One problem is that
researchers, like others,
sometimes see what they
want to see. For instance,
when experimenters
make apparently honest
mistakes in recording
subjects responses, the
mistakes tend to be
heavily slanted in favour
of supporting the
hypothesis.
The double blind procedure is a
research strategy in which
neither subjects nor
experimenters know which
subjects are in the experimental
or control groups
The problems
associated with
experimenter bias
can be
neutralized by
using a double
blind procedure