6589243
Description
Mind Map by Marcela Martinez , updated more than 1 year ago
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Created by Marcela Martinez
about 8 years ago
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INNOVATION SYSTEM
- INNOVATION MATRIX (NEW VERSION)
- Depends on
- Novelty of companys offering
novelty ofits customer markt
- levels of innovation ambition
- CORE
- Lower level optimizing existing products for
existing customers
- Lower level optimizing existing products for
existing customers
- ADJACENT
- Medium level expanding
from existing business
- Medium level expanding
from existing business
- TRANSFORMATIONAL
- Higher level
- inventing thing for markets that
dont yet exist
- inventing thing for markets that
dont yet exist
- Higher level
- CORE
- levels of innovation ambition
- Novelty of companys offering
novelty ofits customer markt
- Depends on
- H.lgor ansoff matrix cold versions
- Tactics according to
- launching a new product, entering a new market
or both
- launching a new product, entering a new market
or both
- Tactics according to
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