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6999603
COMUNICACIÓN VIRAL Y BUZZ MARKETING
Description
ANÁLISIS CRÍTICO 2 Mind Map on COMUNICACIÓN VIRAL Y BUZZ MARKETING, created by David Martin Huamani Huaycho on 15/11/2016.
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análisis crítico 2
Mind Map by
David Martin Huamani Huaycho
, updated more than 1 year ago
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Created by
David Martin Huamani Huaycho
about 8 years ago
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Resource summary
COMUNICACIÓN VIRAL Y BUZZ MARKETING
COMUNICACIÓN BOCA-OREJA (WOM)
CARACTERÍSTICAS
EDUCAR A LA GENTE
SOBRE EL PRODUCTO
PROVEERLES HERRAMIENTAS
PARA COMPARTIR INFORMACIÓN
ESCUCHAR Y RESPONDER
AL PÚBLICO
TÉCNICAS
COMUNICACIÓN VIRAL
BUZZ MARKETING
GRASSROOTS MARKETING
MARKETING DE COMUNIDAD
TIPOS
WOM ORGÁNICO
WOM AMPLIFICADO
COMUNICACIÓN VIRAL
VARIABLES
LÍDERES DE OPINIÓN (LT)
DURACIÓN CORTA (DC)
FACILIDAD DE TRANSMISIÓN (FT)
OPTIMIZACIÓN DE ELEMENTOS (OE)
SORPRESA IMPACTANTE (SI)
APERTURA REMIX (AR)
POTENCIADORES
BUZZ MARKETING
ELEMENTOS FUNDAMENTALES
AGENTES
CONTENIDO
ENTORNO
ASPECTOS A TENER EN CUENTA
TRANSPARENCIA
MENSAJE NO MUY COMERCIAL
ESCUCHAR
MENSAJE NATURAL
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