Attention: Involves focusing awarness
on a narrowed range of stimuli of events
(selective attention critical to everyday
functioning)
Cocktail Party
Phenomenon: Suggests
attention involves late
selection, based on the
meaning of input
Human brain can only
effectively handle one
attention-consuming task
at a time
Levels of Processing:
3 Progressively
Deeper Levels of
Processing
Structural Encoding: Shallow processing, that
emphasizes the physical structure of the stimulus
Phonemic Encoding:
Emphasizes what a word
sounds like
Semantic Encoding:
Emphasizes the meaning of
verbal input
Enriched by elaboration
Elaboration:
Linking a stimulus
to other
information at
the time of
encoding
Levels-of-Processing
Theory: Proposes that
deeper levels of
processing result in
longer-lasting memory
codes
Visual Imagery:
Imagery: The creation of visual images to
represent the words to be remembered
and to enrich encoding
Dual Coding Theory: holds that memory is enhanced by forming semantic and visual codes, since either can lead to recall
Self-Referent Encoding:
Defintion: Involves
deciding how or
whether
information is
personally relevant
Appears to enhance recall by promoting
additional elaboration and better
organization of information
Storage
Storage: Involves
maintaining encoded
information in
memory over time
Sensory Memory: Preserves information in its original
sensory form for a brief time, usually only a fraction of a
second
In the case of vision
people really perceive
an afterimage rather
than the actual
stimulus. Ex: Sparkler
at night
Memory trance in the
visual sensory store
decays in about 1/4 of
a seconds
Short-Term Memory
STM Definition: A limited-capacity store that can
maintain unrehearsed information for up to about
20 seconds
Can maintain info in short term
indefinitely by engaging in
rehearsal
Rehearsal: The process of repetitively
verbalizing or thinking about the information
Capacity of Storage
George Miller (1956) "The Magical Number Seven, Plus or Minus Two: Some
Limits on Our Capacity for Processing Information"
Capacity of short
term may be less
than assumed (four
plus or minus one)
Chunk: A group of familiar stimuli stored as a single unit
Long-Term Memory
LTM Definition: An unlimited
capacity store that can hold
information over lengthy
periods of time
Flashbulb Memories: Usually vivid
and detailed recollections of
momentous events
Short-Term Memory as "Working Memory"
Working Memory: A limited capacity
storage system that temporarily
maintains and stores information by
providing an interface between
perception memory and action
Baddeley's
Model:
Consists of 4
Components
Phonological loop: At work when you use
recitation to temporarily remember a phone
number and is believed to facilitate the
acquisition of language
Visuospatial Sketchpad: Permits people to temporarily hold and
manipulate visual images. At work when you try to mentally rearrange
furniture in bedroom
Central Executive System: Controls the deployment of
attention, switching the focus of attention and
dividing attention as needed, also coordinates the
actions of the other modules
Episodic Buffer: Temporary, limited-capacity store that allows
the various components of working memory to integrate info
and that serves as an interface between working and long
term memory
Working Memory Capacity (WMC):
Refers to ones ability to hold and
manipulate info in conscious
attention
Knowledge Organization in Memory
Clustering: The
tendency to
remember similar
or related items
in groups
Conceptual Hierarchy: Multilevel
classification system based on
common properties among items
Schema: An organized cluster of
knowledge about a particular
object or event abstracted from
previous experience with the
object or event
Semantic Networks:
Consists of nodes
representing concepts,
joined together by
pathways that link
related concepts
Spreading Activation: When people think
about a word, their thoughts naturally
go to related words
Connectionists (Parallel Distributed Processing (PDP)): Models
assume that cognitive processes depend on patterns of
activation in highly interconnected computational networks
that resemble neural networks
Retrieval
Retrieval: Involves
recovering information
from memory stores
Tip-of-the-Tongue Phenomenon: The temporary inability
to remember something you know, accompanied by a
feeling that it's just out of reach
Encoding Specificity Principle
(Tulving): Suggested your
memory for info would be better
when the conditions during
encoding and retrieval were
similar
Context clues often facilitate the retrieval of
information
Misinformation Effect
Definition: Occurs when participants' recall of
an event they witnessed is altered by
introducing misleading post event information
Recall is often biased in the direction of higher-level schemas
Source and Reality Monitoring
Reality Monitoring: Refers
to the process of deciding
whether memories are
based on external sources
(perceptions) or internal
sources (thoughts and
imaginations)
Source Monitoring:
Involves making
attributions about the
origins of memories
Source-Monitoring Error: Occurs when a memory
derived from one source is misattributed to another
source
Destination Memory: Involves recalling to whom one has told what
Forgetting
Can reduce
competition
among
memories that
can cause
confusion
Adaptive
Ebbinghau's Forgetting Curve:
Graphs retention and
forgetting over time
Measures of Forgetting:
Retention:
Refers to the
proportion
of material
retained
Retention Interval: The length of
time between the presentation of
materials to be remembered and
the measurement of forgetting
Recall: Measure of retention requires subjects to reproduce
information on their own without any cues
Recognition: Measure of retention requires
subjects to select previously learned info
from an array of options
Relearning: Measure of retention
requires a subject to memorize
info a second time to determine
how much time or how many
practice trials are saved by
having learned it before
Why We Forget
Psuedoforgetting: Usually due to lack of attention
Decay Theory: Proposes that
forgetting occurs because
memory traces fade with
time
Interference Theory: Proposes that
people forget info because of
competition from other material
Retroactive Interference:
Occurs when new
information impairs the
retention of previously
learned info
Proactive Interference: Occurs
when previously learned info
interferes with the retention of
new info
Retrieval Failure
The Encoding
Specificity
Principle: States
the value of a
retrieval cue
depends on how
well it corresponds
to the memory
code
Transfer-Appropriate Processing: Occurs when the
initial processing of info is similar to the type of
processing required by the subsequent measure of
retention
Motivated
Forgetting: The
tendency to
forget things one
doesn't want to
think about
Repression: Refers to keeping
distressing thoughts and
feelings buried in the
unconscious
Seven Sins of Memory
Transcience: Simple weakening of memory over time
Absentmindedness: Refers to a memory failure that is
often due to a failure to pay attention because we are
preoccupied with other tings
Blocking: Temporary problem that occurs when we
fail to retrieve an item of info such as someones
name when we meet them
Misattribution: Assign a memory to the wrong source
Suggestibility:
Our memory is
distorted
because of, for
example,
misleading
questions
Bias: Refers to
inaccuracy due to
the effect of our
current
knowledge on our
reconstruction of
the past
Persistence: Involves
unwanted memories and
thoughts, in the extreme
they can be associated with
depression and
post-traumatic stress
disorder
Physiology of Memory
Neural Circuitry of Memory
One line of research suggests that
memory formation results in
alterations in synaptic transmission
at specific sites
Long-Term Potential (LTP): A
long-lasting increase in
neural excitability at
synapses along a specific
neural pathway
Anatomy of Memory
2 Types of amnesia:
Retrograde Amnesia:
Involves the loss of
memories for events
that occurred prior to
the onset of amnesia
Anterograde Amnesia:
Involves the loss of
memories for events that
occur after the onset of
amnesia
Consolidation: A hypothetical process involving the
gradual conversion of information into durable memory
codes stored in LTM
System and Types of Memory
Implicit Memory: Apparent
when retention is exhibited
on a task that does not
require intentional
remembering
Explicit Memory: Involves
intentional recollection of
previous experiences
Declarative
Memory:
System
handles
factual info
Nondeclarative or
Procedural Memory:
System houses
memory for actions,
skills, operations and
conditioned responses
Episodic Memory System: Made up of
chronological, or temporally dated, recollections
of personal experiences
Semantic Memory System: Contains general knowledge that is
not tied to the time when the info was learned
Prospective Memory: Involves remembering to perform actions in the future
Retrospective Memory:
Involves remembering
events from the past or
previously learned info