What are the strengths of your company?
What do other companies see as your strengths?
Examples:
patentsstrong brand namesgood reputation among customerscost advantages from proprietary know-howexclusive access to high grade natural resourcesfavorable access to distribution networks
W (Fraquezas)
Annotations:
Interesting trends in your niche?
What are the best opportunities?
Examples:
an unfulfilled customer needarrival of new technologiesloosening of regulationsremoval of international trade barriers
O (Oportunidades)
Annotations:
Areas you should avoid?
What are some weaknesses seen by other companies?
Examples:
lack of patent protectiona weak brand namepoor reputation among customershigh cost structurelack of access to the best natural resourceslack of access to key distribution channels
T (Ameaças)
Annotations:
Is there any outstanding debt or large loan?
What is your competition doing?
Examples:
shifts in consumer tastes away from the firm's productsemergence of substitute productsnew regulationsincreased trade barriers