Rebranding

Description

A Level Geography - Rebranding
amyrobinson96
Mind Map by amyrobinson96, updated more than 1 year ago
amyrobinson96
Created by amyrobinson96 over 10 years ago
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Resource summary

Rebranding
  1. Basic Definitions
    1. Regeneration: physical redevelopment of landscape to promote economic development by attracting new investment
      1. Re-imaging: reconstruction and promotion of a positive image
        1. Rebranding: Improving a places image/ general perception
        2. Heritage Rebranding: Bradford
          1. Traditional Industry: Wool spinning cloth
            1. New Industrial Growth
              1. Population has increased by 525%
                1. Woolen Industry - Hertiage Industry - Catalyst for Rebranding
                  1. Decline in the wool industry - lack of employment
                  2. London Docks
                    1. Coastal Rebranding: Plymouth
                      1. Rural Rebranding: Riverford
                        1. London 2012 Olympics
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