It is a single, high-cost product that is
manufactured to a clients specification
Often very high cost because a premium has to be paid for any
unique features, more exclusive/ expensive and time consuming
hand-crafted production and finishing.
Prototype and architectural models, shop signage,
vinyl stickers for commercial vehicles
Advantages
Made to exact personal specifications
High-quality materials used
Highly skilled craftsperson ensures
high quality product
Disadvantages
Expensive final product in
comparison to larger scales of
production
Generally labour intensive and can be a
relatively time-consuming process
Batch Production
Involves the manufacture of identical
products in specified, pre-determined
'batches', varying for 10 to 1000's
A key feature of Batch production is flexibility of tooling,
machinery and workforce to enable fast turnaround, so
production can be quickly adapted to manufacture a
different product, depending on demand
Often makes use of flexible manufacturing
systems (FMS) to enable companies to be
competitive and efficient
The use of computer integrated manufacturing (CIM) systems
involving automated machinery enables production 'downtime' to be
kept to a minimum
Batch production results in a lower unit
cost than one-off production
Economies of scale in materials buying enables cost savings and identical batches
of consistently high-quality products are manufactured a competitive costs
Advantages
Flexibility in adapting production to another product
Fast response to market trends
Identical batches of products produced
Efficient manufacturing systems can be employed
Very good economies of scale in bulk
buying of materials
Lower unit costs
Disadvantages
Poor production planning can result in large quantities of
products having to be stored, incurring storage costs
Frequent changes in production can cause costly
re-tooling, reflected in retail price
Commercially printed materials; magazines and
newspapers
Batch Production in short-term print runs (e.g. full
colour brochure)
Preparation: Pre-press
Colour separation of images into Cyan,
Magenta, Yellow and Black (CMYK)
Production of 4 printer negatives for making
printing plates
Plate-making machines produces four colour printing plates (CMYK)
Quality control of printing plates and colour proofs
Processing/ Production
Full-colour printing
process, e.g. offset
lithographic printing
Application of in-line surface finish, e.g.
lamination, spot varnishing, etc
Quality control using printers' marks,
i.e. colour bars and registration
Assembly
Trimming pages to correct size on guillotine using
crop marks
Double pages folded down the
spine
Pages collated and bound using
saddle-wire stitching
Final quality-control check of
finished product
Finishing
Collation of multiple brochures, packing into
corrugated board boxes and sealing
Multiple boxes palletised and
shrink-wrapped ready for distribution
Mass Production
Mass production (or high volume production) of most consumer products
makes use of efficient automated manufacturing processes abd a largely
low skilled workforce
The workforce is specialised and divided up in
specific tasks with labour to match
Products designed to follow market trends, therefore the product must appeal to a wide
national and international target market
Quality control helps the manufacture of identical products
Production costs are kept as low as possible so the
product will provide value for money
Advantages
Highly automated and efficient manufacturing processes
Specialisation of workforce to specific tasks
Rigorous quality control ensures identical goods
Excellent economies of scale in
bulk buying of materials
Increased production means that set-up
costs are quickly recovered
Low unit costs
Reduced labour costs
Disadvantages
Low-skilled workforce - low wages, repetitive
nature of tasks leading to job disatisfaction
Ethical concerns of manufacturing in developing
countries i.e. sweat shops
High initial set-up costs due to very expensive machinery and tooling needs
Inflexible - cannot respond quickly to market trends
Electronic products; mobile phones, games
consoles commercial packaging
Continuous Production
Continuous production is used to manufacture standardised
mass-produced products that meet everyday mass-market demand
This type of production is highly automated and uses machines that can run
continuously for long periods of time with breaks only for routine maintenance
Advantages
Extremely low unit costs
Runs continuously 24 hours, 7 days a week
Reduced labour costs
Increased production means that
set-up costs are quickly recovered
Excellent economies of
scale in bulk buying of
materials
Rigorous quality control ensures identical goods
Specialisation of workforce to specific tasks
Highly automated and efficient manufacturing processes
Disadvantages
Very little flexibility at all as
production set-up 24/7
Inflexible - cannot respond quickly to market trends
High initial set-up costs due to very expensive machinery and tooling needs
Ethical concerns of manufacturing in
developing countries i.e. sweat shops
Low-skilled workforce - low wages, repetitive
nature of tasks leading to job disatisfaction
Packaging; cans and bottles for the drinks industry