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Sociology-
mass media
- Mass communication: reaching out to an audience of
thousands or perhaps millions
- Technological change: changing technology communication
over time, e.g. television
- Technological change: changing technology communication
over time, e.g. television
- Blog: web based comment by amateurs
and professional writers, like the
'weblog'
- Survey: a research tool, questionnaires or
interviews
- Agency of social change: influencing
social attitudes and government policy
- Social class: people hang the
same social class, e.g. same
income
- Ethnicity: the classification of people into groups
that share the same culture, history and identity
- Ethnicity: the classification of people into groups
that share the same culture, history and identity
- Social class: people hang the
same social class, e.g. same
income
- Agency of social change: influencing
social attitudes and government policy
- Survey: a research tool, questionnaires or
interviews
- WHO OWNS MASS MEDIA
- Pluralism: theories about the mass media
that see competition as a healthy sign of
working democracy
- Marxist: someone who believes the ideas made by Karl Marx, e.g. the
society as being based on social class in a capitalist system
- Elite: a small dominant group that might own or control
the media
- World view: a general view of the way
that society works
- Tabloid: popular newspaper generally published in a smaller
format than the so called 'quality press'
- Neo-liberalism: a political approach based on the belief that
governments should limit their activity to maintaing 'law and order'. in
particular, governments should not interfere with market forces un
the economy
- Pluralism: theories about the mass media
that see competition as a healthy sign of
working democracy
- Propaganda: the selection and control of information usually made by politicians
- Freedom of speech: the democratic principle that protects legitimate
comment regarding the actions of the government or matter of the public
interest
- Censorship: preventing certain information from
becoming public knowledge
- Bias: not taking a neutral view but favouring one
side of an argument or debate
- Gatekeeper: one who has editorial control
over media content
- Spin: managing the message to influence the way that
events are reported
- image: the identity that individuals wish to be presented
as to the world, looking up to their example (role model)
and copying what they see
- image: the identity that individuals wish to be presented
as to the world, looking up to their example (role model)
and copying what they see
- Spin: managing the message to influence the way that
events are reported
- Gatekeeper: one who has editorial control
over media content
- Bias: not taking a neutral view but favouring one
side of an argument or debate
- Censorship: preventing certain information from
becoming public knowledge
- Freedom of speech: the democratic principle that protects legitimate
comment regarding the actions of the government or matter of the public
interest
- Socialisation: the lifelong process of learning skills, customs,
attitude, norms and values of your culture
- Stereotype: simple fixed mental image of a grip of people generally based
on the behaviour of individuals from a group
- World information order: information is
now available almost instantly in a global
marketplace
- Global culture: the idea that many cultures values are
now shown and shared by people across the world
- Media imperialism: the idea that western cultures are valued by a dominant media
empire
- Media imperialism: the idea that western cultures are valued by a dominant media
empire
- Global culture: the idea that many cultures values are
now shown and shared by people across the world
- World information order: information is
now available almost instantly in a global
marketplace
- Stereotype: simple fixed mental image of a grip of people generally based
on the behaviour of individuals from a group
- Mass culture:the transmission of cultural values through mass media
of communication, e.g. televise
- Substitute hearth: the idea that the television is replaced by the fireplace and is set as
the main focus in the living room
- Ofcom:the independent regulator and competition
authority for the UK communication industries
- Ofcom:the independent regulator and competition
authority for the UK communication industries
- Substitute hearth: the idea that the television is replaced by the fireplace and is set as
the main focus in the living room
- Media stereotype: simple media based image on prejudice
- Cumulative effect: long periods of exposure to particular
media messages
- Lads' magazine: publication aimed at young males, often
containing images of women shown as sex objects
- Social construct: patterns of behaviour based
on norms and expectations from society, for
example masculinity and femininity
- Norms and expectations:generally accepted and expected patterns of behaviour in a
particular society
- MASCULINE, aggressive, ambitious, assertive, leadership, independence
- FEMININE, affectionate, compassionate, sensitive, loyal, shy
- FEMININE, affectionate, compassionate, sensitive, loyal, shy
- Norms and expectations:generally accepted and expected patterns of behaviour in a
particular society
- Social construct: patterns of behaviour based
on norms and expectations from society, for
example masculinity and femininity
- Lads' magazine: publication aimed at young males, often
containing images of women shown as sex objects
- Cumulative effect: long periods of exposure to particular
media messages
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