Lab experiments -
scientific & reliable but
low ecological validity
Field experiments -
natural situation so high
ecological validity, less
control of variables
Natural experiments -
observations of naturally
occurring situations, little
control of variables,
participants can't be
randomly assigned to
conditions. High
ecological validity, not
reliable
Principles
Mental
systems have
limited
capacity
Control mechanism
oversees all mental
processes - more
processing power for
new tasks, leave less
available
Two way flow of info
Computer model
Info from keyboard -->
computer processor --> info
output to monitor
info in from
sensory organs -->
brain -->info
passed back out
for action
Schema
cognitive framework that
helps organise & interpret
info in brain
enables shortcuts when
interpreting large amounts of
info
can lead to
stereotypes as
make
assumptions
about people
based on
incomplete info
often make
theoretical models -
e.g. multi-store model,
present pictorial
representation of
mental processes
based on current
research
Cognitive
Neuroscience
neuroscientists now able
to study living brain with
brain imaging technology
like PET and fMRI
helps understand how
brain supports
different cognitive
activities & emotions
showing which parts of
brain are active during
certain tasks
Evaluation
application
to
psychological
disorders
used to explain
how faulty
thinking
processes can
cause illnesses
e.g. depression
let to successful
treatments e.g.
CBT
helped improve lives of
those suffering from
illnesses like
depression
scientific
methods
use scientific
methods to
collect &
evaluate
evidence
conclusions
about mind
based on more
than common
sense &
introspection
conclusions
more valid
representation
of mind
humans are
not computers
uses computer
models & direct terms
to explain human
coding e.g. 'encoding',
'storage' retrieval'
important
distinctions -
computers
do not make
mistakes or
forget
computer
models not
accurate
representation
& should be
treated with
caution
ignores
emotion &
motivation
how
not
why
over dependence on
computer models
explains why emotion
& motivation ignored
matters as
human minds not
computers &
emotion &
motivation
important aspects
of behaviour
low
ecological
validity
tasks in research
have little in
common with
everyday
experiences
e.g. memory
experiments use
artificial materials
e.g. random word
lists/digits
therefore low ecological
validity - doesn't represent
real life behaviour
Biological approach
influence of genes & biological
structures on behaviour
genes - inherited,
carry instructions for
particular
characteristics what
develops is party
genes part
environment
genotype -
genetic code in
DNA, phenotype
- physical
appearance due
to inherited info
structures like
Nervous system
play role
nervous system
carries messages
across body using
neurons
aspects of behaviour
controlled by neurons:
breathing, eating &
sexual behaviour
influence of
neurochemistry &
hormones
neurotransmitters
electrochemical impulses
transmit messages form
one neuron to the next
across the synapse
excitatory - trigger
impulse inhibitory -stop
an impulse from firing
dopamine is a
excitatory
neurotransmitter
associated with drive
& motivation
serotonin is
inhibitory
associated with
mood
different
levels affect
behaviour
hormones
chemicals produced by
endocrine glands e.g. pituitary
gland
secreted directly into the
bloodstream where they travel to
target cells causing a physiological
reaction
Evaluation
scientific methods
experimental methods main method
of investigation
these take place in highly controlled
environments & use sophisticated imaging &
recording techniques e.g PET & fMRI
these are easy to replicate, adding validity to
original findings if can be reproduced
treatment of
psychological
disorders
research into role of neurochemical
imbalances in depression = drug treatments
which correct imbalances to minimise
depressive symptoms
e.g. SSRI's stop reuptake of serotonin in synapse & +
serotonin being absorbed by post-synaptic neuron
alleviating symptoms of depression
biological approach helped improve lives of many sufferers of
depression by providing suitable drug treatments
reductionist
view behaviour can be explained by breaking down into smallest components
e.g. genes, neurotransmitters & hormones
e.g. explanation of depression
suggests depression is caused by low
serotonin levels, ignoring cognitive,
emotional & cultural factors
matters as are other factors and this approach
ignores
prob with evolutionary
explanation of
behaviour
behaviours can be transmitted both genetic &
cultural routes
many patterns of behaviour have purely cultural
origin with no survival or reproductive benefit
e.g. musical appreciation
evolutionary explanations are unable to explain behaviours with
no survival benefit & therefore is not a complete explanation
danger of
genetic
explanations
recent research has found genetic
basis for criminal behaviour =
concerns how info is used
e.g. critics claim could =
genetic screening to identify
people against risk of
criminality could =
discrimination
individuals could be labelled as criminals due to genes, when complex
behaviours are far from straightforward